How many of you can say you know what your competitive advantage is? Many people say, “customer service” as the answer to that question. But let me ask you a question in return – what does customer service mean to you? Why is customer service your defining advantage over someone else in your industry? Have you won awards and your customers are praising you for your customer service? Probably not, but if you did, congratulations!
In business today, we need to look beyond what is simply seen as “good customer service” to excel. Sure, we need to be able to offer customer service and be excellent at it if we want our customers to be purchasing from us again in the future and to be our “brand ambassadors” or “promoters” to their networks. But you need to define what makes you different and see how you can show that to your prospects in a way that matters to them.
At BGSICoaching, we have a system in place to help you figure out what is different about your company – whether it’s your basic strengths, a patent/other intellectual property rights, or a unique relationship that you have with trusted partners. Let us show you how you can use our tools to help you grow your business.
