Podcasting With a Purpose

Podcasting, for those of you that are listening to or watching this show, know that podcasting is a really great way to reach people that are trying to learn new ideas, learn concepts, find ideas out there that can possibly help them grow their business, learn different mindset hacks, all sorts of different ideas that are out there to be learned through podcasts.  

When you also have an idea of operating with purpose though, it becomes an entirely different story, and knowing what you’re trying to deliver to your audience — whether it’s through podcasts, through video or audio — you may be watching us right now it may be through, get through different medium, but when you’re operating with purpose, things really are dramatically different.  

Our guest today is Mike DiCioccio, Founder of Social Chameleon – a podcast production, distribution, and content agency! He leads with a service-above-self mentality, seeking ways he can make a positive change within his community and in the world. He is the host of MIKE’D UP!, a podcast that showcases inspiring entrepreneurs, award-winning authors, thought leaders, business & mindset coaches, peak-performers, entertainers, and other talented individuals who join the show to share their personal stories and deliver key insights to provide the ammo needed to level up and achieve your greatest dreams.  

Watch the video recording of this episode of MOJO: The Meaning of Life & Business on YouTube

Transcript (auto-generated; may contain errors):

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Hello and welcome to another episode of MOJO: The Meaning of Life & Business. On today’s program,

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we’re going to be talking about podcasting with a purpose. Podcasting for those of you that are listening to this show know that podcasting is a really great way to reach people that are trying to learn new ideas, learn concepts, find ideas out

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there that can possibly help them grow their business, learn different mindset hacks, all sorts of different ideas that are out there with podcasts.

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When you also have an idea of operating with purpose, though it becomes an entirely different story, and knowing what you’re trying to deliver to your audience whether it’s through podcasts through video like, you may be watching us right now it may

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be through, get through different medium, but when you’re operating with purpose,

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things really are dramatically different. And so, before bring on our guest.

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I wanted to tell you a little bit about mics that you know why he’s really such a great guest, and we’ll go from there.

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So yesterday is the founder of social chameleon, a podcast production, distribution and content agency.

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He leaves with a service above self mentality seeking ways he can make a positive change within his community in the world.

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He’s the host of mike’s, up podcast that showcases inspiring entrepreneurs, award-winning authors, fault leaders, business and mindset coaches. She per p performers, entertainers, and

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other talented individuals who join the show to share their personal stories and deliver key insights, provide you the listener.

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The Ammo needed to level up and achieve your greatest dreams.

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Welcome to the show. Mike Choe. Thanks, Jennifer.

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Appreciate you having me on Absolutely thank you so much for being on the show, Mike, let me ask you you’ve been in the podcast game now for quite some time.

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Can you tell us how you actually got to? where you are right now? though, because, being with all of these incredible people that have been on your show and and the performers, the speakers, the entertainers, the authors salt leaders to get on a show

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like yours. You had a be somewhere first, so can you tell us a little bit about what your backstory is, and your journey to getting to where you are right now?

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Yeah, appreciate it. i’m super ammed up to be here and thank you to everyone who’s tuning in watching on Youtube or listing my goal for being here on the show is to share the story to help anyone who’s in

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a spot right now that’s looking to level up as you mentioned in the intro

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So i’m gonna share my story and and hope that you can apply to yourself as you’re listing and watching this is say, Hey, how can we take this information and use it right So to answer your question, i’ve been podcasting with

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my own show since November fourth of 2019.

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I remember the exact day. I remember the moment very well

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With my friend Jackie Roach, who was actually someone who, at the time we were working a lot together at Social Committee.

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She was working with us as a graphic designer and I just shared my passion and love for podcasting, and I was helping a lot of our clients at the time.

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So just a little back to back it up. Social Chameleon started off as a Media marketing company, and then eventually transitioned into a podcast agency that it is today.

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It was not that in November of 2019, so she was kind of like, Hey, you’re helping everybody else build their brand.

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You’re helping everybody else like launch their products and service and Get it out there into the world.

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What about you like? you like? You can do this like you should be doing.

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This now is always the person that was like encouraging everybody else. and

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I was very confident in myself, but it was one of those things where I was even thinking about it.

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I was just thinking about helping everyone else, so she encouraged me to start, and I said, Hey, Thank you so much, Jackie, for encouraging me to do this.

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For that reason I want you to be my first guest on the show, and I interviewed her, and she has an incredible story.

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And if you guys want to go back and listen, episode one of Mike Dup, you can do that to learn about Jackie.

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And she also is on and don’t ask me the episode number, but she was on like a 100, or so episodes later, and I kind of like brought her back on to talk about the new things that she’s doing so that’s

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how I actually got started with Episode one. But previous to that I first was someone who consume podcasts a lot.

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So before I became an entrepreneur, I was actually in sales and doing a lot of driving around from either office to office or client, you know, kitchen table, the kitchen table, and in some cases I was even the

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store manager at a company, and I would go help out.

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Other stores open, and things like that. and I remember doing a lot of driving, and i’m a musician.

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So I love music. I love to listen to music. in the car but I started to change that to the university on wheels, which is exactly what podcasting can become.

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If you do it right so I’d be driving and remember one time to Pittsburgh from Buffalo, back and forth.

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It’s like you know 4 1/2 – 5 hours of listening

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Time of windshield time, and I remember listening to like some of these incredible podcasts back in like 2016, or so when it really hit home for me that I’m.

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Learning a lot through this medium, and I just I fell in love with it.

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I also like to read, and I like to engulf as much information as I can to consume it.

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And then use it in business in some way, and I did that when I was a sales Rep.

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I take this information, How can I? How can I, this $24 book?

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How can I turn it into a 1 million dollar idea? That was always my mindset.

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But a lot of how I think can operate today, and the gratitude I have in everything in life really started with changing the way.

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I think, and podcasting is, what did that And then I told you about how I actually started my own show.

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But I I I don’t want to fail to tell you kind of the connecting piece of listening to my first podcast being inspired by them and starting.

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Was that a friend of mine Dave momano who’s out in Rochester, New York, who he was podcasting before I was.

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He was already at this point when when we met a successful podcast We had, like 25,000 downloads at the time, and I was like, Okay, cool.

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You got like a show that’s really you know doing Well, you know, and and he asked me to produce it, and I was like, Well, you know, I have a media production background.

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I went to buffalo state college for media. production but I never produced a podcast So I said there’s gonna be a learning curve, and I’ve never actually distributed one.

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So i’m gonna have to kinda kind of Youtube did to figure it all out and working on his show. I did like 50 episodes or so.

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It’s his producer. And then that was the moment when Jackie was kind of talking me into starting my own show, and I did have this heart, Tug actually where I felt like it was God in the universe.

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Saying I was asking. I was really open. I was surrendering.

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Sing put me in position to do something with my life I want to help other people.

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This isn’t all about Mike being successful I really do want to help other people, and I got this tug of like podcasting is the way you can do that.

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You can reach so many more people instead of just the people.

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I was having coffee with which I love those experiences and it’s like Oh, wait a minute!

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Everybody can be the fly on the wall to this beautiful conversation that we had.

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You know I would I would go to a coffee meeting i’d go my merry way, and they would leave and then i’d be like man.

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That conversation was so good It’s a sin that nobody heard it? you know, except for the 2 of us, so that plus the experience I just told you about, plus Jackie’s moment of encouraging me.

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Is how I got into it, and then fast forward now close to 3 years later I have a podcast agency where I’ve launched, you know, over dozens of of podcasts for clients.

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People have hired me to coach them through podcasting and a lot of people who get started.

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Say, I don’t Have time. and energy to do all the post-production, editing, and all that good stuff that some people enjoy doing like myself in the team.

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We’re a little crazy. We enjoy that meticulous setting and yeah, we do everything for them.

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So our tagline is podcasting done for you, and we love it.

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So social chameleon became a median marketing company at first, and transition and pivoted and has been successful.

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Thankfully throughout the pandemic we’ve been blessed to be able to operate, and we’re doing better today than ever.

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We’re fully remote. so we don’t only help people that are in our neck of the woods.

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We actually help people across the world that’s a great story and I love.

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How you also said University on wheels. for listening to podcasting our podcast because it’s really important to think about in that perspective.

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Yeah, there’s so many amazing shows that are out there that really give you the power, and I think that it was on the itunes network.

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That apple was offering even university courses rude.

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The itunes platform that you were able to listen to actual lectures given by the professors as they were teaching their own classes; so being that fly in the room or the fly in the wall, listening to Some of these amazing

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lectures that these professors were giving on a whole host of topics.

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Podcasting really can be an incredible way to gain that education.

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One thing, though, that I would just note is, if you are listening, make sure that you are checking with your own experts.

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If there are specific questions that you have, because certain ideas may be presented that may or may not be valid for your individual situation.

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So check with your proper person and just confirm that that’ll work for you.

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But getting back, though Mike, to getting started with podcasting.

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So like you said so many people are concerned my God i’ve got no time. I don’t know what i’m doing.

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I don’t have the right tech I don’t have whatever it is. if you are, let’s start with the tech before we jump into the other side.

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Is there anything that somebody needs to have to start doing? a podcast that can say?

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Well, I can’t do it because I don’t have this yeah, there’s really 4 4 main components time being the first one which obviously either you have the time where you don’t or you create the time or you hire someone to take care

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of it in the time that you don’t have so that’s the first one expertise people either have the expertise or they don’t. and editing in video production and content creation for social media which you’re gonna need to

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promote your show it’s just like a website back in the day. It’s like, Okay, you have this beautiful website, but you need to create the pathways, so people can find it cause otherwise it’s an island by itself.

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So your podcast you don’t want it to be on an island.

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You want it to be somewhere that people can easily click through to get to it.

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So really it’s time it’s the expertise it’s resources.

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Some of these things may be you know free like anchors free or lips in is, you know, starts at I think, $5 a month.

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I think I’m paying Now on lips and closer to 40 bucks a month, because of the amount of content from my show that we produce every month.

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So there’s different resources that you get familiar with doing distribution through multiple channels getting set up on apple.

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There is some education that people can either learn by the Diy or hide, or a coach to teach them how to do it, or they can also hire people.

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And then really the fourth thing, and this goes for whether or not you hire somebody to to manage your podcast, or a company, or do it yourself.

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The fourth and most important thing is having a system in place like anything else in life.

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If it’s all over the place and scattered and you don’t know where your files are, and every time you do an episode, you put something in a different place or you save it.

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The recording to your desktop and there’s 457 things you just save there this week.

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I’ve seen some people meet them for coffee and they they’re showing me something on their computer, and I see their desktop is just, you know, thousands of little and it’s like I get anxiety.

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Just looking at it. so without a system in place it’s it’s highly likely. and this is not me just be in pompous.

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This is actually from like facts and studying podcasting i’m working with people who’ve launched podcasts those that are not organized fell way more than people who are organized I think that’s just a life lesson

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that’s in that’s in the gym if you don’t have a system, and you just start working out on random machines and weights after 6 months is that person going to be further ahead than the person with a

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regimented system that they know what they’re doing every single day.

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So I say that because when I work with clients a lot of times, you know, the shows that are really organized, and I’m working with someone on their team that gives us the file on time, you know we have a title We have

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the show notes. We have it all laid out we can execute at a high level.

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It’s the clients or people we’ve worked with that are kind of like.

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I don’t know where that is or I have to try to pull it up, or it’s in an email buried from 6 months ago.

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And I interviewed this person that typically after a few episodes they’re already talking themselves out of it. you know.

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So having those 4 things give you the best chance of success.

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And one thing that I heard from someone else. just that you have an idea is that 20 shows is the magic number.

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So many shows fell before you reach the 20 episode mark and also don’t expect it to necessarily.

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The revenue producing immediately. It may take 2, 3 years even of doing your show before you may see that direct return.

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But if you think about it in this perspective, if you are releasing another show every week, and people are seeing you and your content and your expertise.

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Eventually you’re going to become that quote unquote household name to them that you will be in a position of being seen as that expert in the particular area that you’re trying to be, and so from a purely branding perspective

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that can be really helpful from a business, perspective, it can be pretty priceless term. But as it relates, though, to getting started so one, of the things Mike, just to double, check, because if anyone’s watching us right now, in video,

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you’ve got the scissor armed microphone you’ve got the your phones you’ve got all of that additional tech that you’re using.

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But if you don’t have that tech because right now maybe your budget is a little bit lower before you’re ready to go ahead and invest in the yetty microphones or the shore microphone, that you have or whatever it

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is anything that’s stopping you from just starting using zoom using or things along those lines to be able to move forward.

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Yeah. great question, and thank you. I wanna answer that, and then add a little bit more to talk about what you were just talking about before.

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As far as consistency being so important, Absolutely. consistency is important.

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And then you you talked about kinda like being in your space which also is a benefit.

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There’s so many benefits i’ve recently did a presentation on all the benefits of podcasting, and I can rattle a few off.

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But really growing your network, and being in expert in your you know a thought leader in your space, or a couple that come to mind being able to connect with so many amazing people.

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I can tell you the best thing that’s happened to me in the last 5 years.

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It is not only this podcast that i’ve launched but it’s the people i’ve met it’s really that’s to me when I define like the the thing that’s been amazing.

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About podcasting isn’t necessarily the first thing I think of as the monetization of it.

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It’s the network of amazing people, because that is really the lifeblood of monetizing the show for me anytime.

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I meet someone who their first mission is to monetize their show and that’s really it highly likely to fail because there’s a lot that goes into it.

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There’s a lot of consistency. that needs to happen there’s a lot of work, whether it’s you doing it or managing someone else doing it that goes into it and there is time that it’s gonna take to monetize

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it. even those that have big followings to start with it’s not gonna be like you just launch your first 5 shows, and you’re just all of a sudden, you know, supplementing your major income from a business or something that you’re trying

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to walk away from it like I’ll Tell you that helps if you have a following to start with.

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You can absolutely bounce off energy, with your existing followers and get them tuned into the show, and if you do it right and market it correctly, get their attention, and then you’re consistent, you have a great chance, But if you’re starting, and

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maybe have kind of a smaller following you know don’t let that discourage you like, and you don’t need a big budget.

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Yeah, you can absolutely get started and use zoom with no microphone.

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As long as you have a decent built-in microphone that doesn’t crackle or sound horrible.

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You you can really get started I mean a yeti microphone’s about a $100 Now, maybe 1 25 boom arm is about 50 bucks.

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If you get a nice one. This microphone I upgraded to is 252, 75

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And I love it because it’s a USB plugin so you don’t need to run it through many boards.

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We do all that in post-production so really podcasting is a low.

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There’s a low startup cost to it but i’ll say with that being said anything you do in life, I feel like there’s a balance of these 2 things polarizing.

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Don’t let the cost of something get in the way of you starting it so don’t let perfectionism.

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So you down is what i’m trying to say like don’t wait.

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All I need a you know a $1,000 budget or I need 50,000 followers on Instagram before I get started like.

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Don’t think about it that way getting started is the most important thing comma.

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Make sure You’re also investing, it you want it to look and sound good, because, like if you get people to come to your show, I hey?

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Jennifer like let’s do this obs so excited you know the shows launched like you said you wanted to hear about it once.

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It’s out. Send you the link, and I send you the link and it doesn’t sound or look professional, and it just all you’re thinking about is the sound of it, cause it sounds like it’s not as good as the other

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shows you’ve listened to all of a sudden you’re drawing attention to it for the wrong, reason, so I would say at a minimum.

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You want it, to sound you know good where you’re proud of it just like anything like you wouldn’t get hired to do something for someone, and then just hand in half decent work right so i’d say don’t let all that

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perfectionism slow you down, but at the same time don’t just crinkle in a homework assignment, and hand it in, and expect the teacher to be like this is decent. You know like people have so many options that I would

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say the barrier of entry is having your show what can sound good.

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Then it’s you the talent that you bring to it the interest of your guests. The stories you talk about that’s all the magic that’s gonna have people coming back for more.

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Thank you. And it’s really important to keep that in mind And the other thing also, just to keep in mind also, as you’re thinking about podcasting is the idea of audio and video format for your show very often again we know about the

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modalities of learning. people like listening people like hearing or seeing.

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They like different ways of learning. And so if you can make your show available and video form as well as audio form, people are going to be consuming that in different ways, and they will be working with you even more as you think about where you want

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to go. The only thing I would say and mike just correct me if i’m wrong from your perspective.

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But if you’re doing video you want to be a with a clear background, or a way that it doesn’t look messy, you also want to be, if you’re in video, think about it, tiktok toebox where you’ve

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got the 9 squares you want to be in the middle.

00:21:28.000 –> 00:21:37.000
Row or middle column of the box and a little bit of room above your head before the top of the screen.

00:21:37.000 –> 00:21:41.000
That way You’re going to look normal I guess is a way to put it.

00:21:41.000 –> 00:21:46.000
Just think about when you were watching television you’re never seeing somebody way off the screen.

00:21:46.000 –> 00:21:52.000
It’s always like a really good tight perspective of that individual, and that’s how you want to be seen on video.

00:21:52.000 –> 00:21:59.000
And That’s where or not you’re doing a podcast if you’re even just on zoom meetings or whatever it’s really important.

00:21:59.000 –> 00:22:10.000
Just to think how you’re actually coming out and then One other thing is, remember not to be wearing anything that’s going to make you look washed out and lighting is really important, too.

00:22:10.000 –> 00:22:15.000
People want to see the eyes. Everything else don’t worry about as much.

00:22:15.000 –> 00:22:19.000
But you want to be able to see the eyes because they know like and trust factor.

00:22:19.000 –> 00:22:27.000
, we know if we look somebody in the eyes we can trust them, if we can’t see their eyes, I know I can trust Factor kind of fades away.

00:22:27.000 –> 00:22:32.000
So, Mike, that all pretty much yeah that’s right yeah that’s great.

00:22:32.000 –> 00:22:38.000
I mean, yeah, lighting is definitely important if it’s if it’s really low lighting or poor lighting.

00:22:38.000 –> 00:22:42.000
Obviously, the video quality is going to degrade but it also again.

00:22:42.000 –> 00:22:54.000
It’s that professionalism of putting your your best foot forward. you wouldn’t walk into a networking meeting like you just do through an outfit on in the car right over right like you you’d show up looking good i’m

00:22:54.000 –> 00:22:56.000
not saying that they’ll be wearing a 3 p suit i’m learning it.

00:22:56.000 –> 00:22:58.000
I wear t-shirts when I do my shows but it’s, you know.

00:22:58.000 –> 00:23:12.000
I’m always prepared i’m always looking good you know the hair is done like you showing up like I would be sitting having a cup of coffee with you right so i’d say, like you know Con contact looking like yourself, being

00:23:12.000 –> 00:23:16.000
ready. but also you know, how do we capture that? Well, with proper lighting.

00:23:16.000 –> 00:23:21.000
The headroom thing is great, I i’ve I couldn’t tell you out of 130 episodes.

00:23:21.000 –> 00:23:27.000
I’ve recorded with my guest that’s one of the things I’m always asking people if they have a swivel.

00:23:27.000 –> 00:23:31.000
Their camera can move if they can change the angle of their laptop, so it frames them better.

00:23:31.000 –> 00:23:39.000
Your framed perfectly right now. it’s it’s cool both of us are very similar in frame again, kind of centered up there.

00:23:39.000 –> 00:23:51.000
You could be a little off to the right or left, but you still want to be somewhere in those lines like you mentioned, and head room is great, because if you have too much headroom adding graphics like a lower third with your name and your social

00:23:51.000 –> 00:23:57.000
media underneath it. If your head is way down there you’re gonna it’s gonna look funny when a lower third comes up.

00:23:57.000 –> 00:24:11.000
It basically be black in your face So the the news framing like if you’re watching the news and you see how somebody is framed from typically waste up to chest up that’s what you’re looking for on on

00:24:11.000 –> 00:24:15.000
Video: there’s different ways. you can achieve it but you know that’s media production.

00:24:15.000 –> 00:24:19.000
101 is proper framing. I talked about lighting.

00:24:19.000 –> 00:24:27.000
If you have a decent computer you don’t have to start off with, like, you know, a great camera like a Macbook has like HD.

00:24:27.000 –> 00:24:42.000
I think it’s 1080, that comes built in absolutely super affordable options for cameras that you can plug in to your computer, and you can run it, you know, as a as a plugin, while you’re recording and then

00:24:42.000 –> 00:24:48.000
instead of using your built-in camera, you can use the external.

00:24:48.000 –> 00:25:04.000
And again, that’s that’s a pretty Well, barrier of entry. kind of situation where couple 100 bucks we can be, you know, in a in a much better resolution, especially if you’re doing a Youtube channel Yeah, thank you

00:25:04.000 –> 00:25:10.000
and that definitely is going to be a lot of hope, I think, for people that are listening.

00:25:10.000 –> 00:25:29.000
And so again, as we look at the topic, of podcasting with a purpose, so I know might that you have a lot of different things that you’ve been through in your I mean when we were in the green room, earlier we touched on some

00:25:29.000 –> 00:25:41.000
of your past and going through the the music background. and the tell us a little bit more about that story.

00:25:41.000 –> 00:25:45.000
Yeah. So i’ve had a love for the entertainment business if you will.

00:25:45.000 –> 00:25:53.000
Since I was a little guy like I grew up I was watching the you know, when vhs tapes.

00:25:53.000 –> 00:26:03.000
We? we’re still around, you know I was actually my brother and I we would record. we would make our own little movies in the backyard. with mom’s camcorder, you know, is like the shoulder cameras from the late

00:26:03.000 –> 00:26:06.000
eighties early ninetys. We would make our own movies a lot of times.

00:26:06.000 –> 00:26:15.000
We would write screenplays. We had this really old Omega computer. that was probably a decade older than that from like the eighties that are.

00:26:15.000 –> 00:26:19.000
Our uncle gifted to us, and my my brother’s a really good artist, even when he was young.

00:26:19.000 –> 00:26:23.000
He was phenomenal, and he would create graphics on this thing.

00:26:23.000 –> 00:26:27.000
So our names could pop up on the screen, and it would be like hand drawn.

00:26:27.000 –> 00:26:33.000
It was really cool. We were like we thought we were. We thought we were like Spielberg and some Maus back in the day.

00:26:33.000 –> 00:26:38.000
I always use those 2 guys because we love all their movies But that’s that’s really where it all started like picture.

00:26:38.000 –> 00:26:41.000
8 year old Mike running around. I was behind the camera.

00:26:41.000 –> 00:26:51.000
I was on the camera any friend, in the neighborhood. that was nearby we’d pull them over and be like, Okay, you’re gonna be the bad guy in the movie, And that’s where it all started where I just love that part of

00:26:51.000 –> 00:26:55.000
it media production, and I pursued it all the way into college.

00:26:55.000 –> 00:27:08.000
I actually, have a media production degree from Buffalo State. And then you know, I learned you know how to capture audio and video professionally taking courses there and studied it a lot outside of school, because it was

00:27:08.000 –> 00:27:25.000
a passion of mine. And then, when I was going back also around oh, 1011 years old, music was something I felt I’ll tell you, like I remember when I was a little guy my sister had this care bears record Okay, that was really I just

00:27:25.000 –> 00:27:30.000
read, listened to, because I have a 7 year old daughter, and I I like, brought it out, dusted it off, and showed it to her.

00:27:30.000 –> 00:27:34.000
And she was like this is for babies like she’s too cool for it.

00:27:34.000 –> 00:27:38.000
I’m like, Hey, man, when we were kids this is where our music influence came from Caribars.

00:27:38.000 –> 00:27:42.000
But I remember like that record, and just had like base and drums locked in.

00:27:42.000 –> 00:27:46.000
You know it was kind of like very beetles ask, and I just fell in love with music.

00:27:46.000 –> 00:27:52.000
And then my mom had a good musical interest, too. My dad loved Elvis.

00:27:52.000 –> 00:27:59.000
My mom loved the Beatles. She also had a Boston cassette, so we had a cassette record player from the eighties.

00:27:59.000 –> 00:28:11.000
Exc excuse me, and you know, when when our parents were basically doing whatever they were doing, it was, Get your hands out whenever you can, so i’d be listening to Boston and then like, led Zeppelin and the Beatles So I grew

00:28:11.000 –> 00:28:17.000
up with a lot of great music influence, and the thing that just came naturally to me was was bing in on pots and pans.

00:28:17.000 –> 00:28:22.000
And then once I found out that you can actually take an instrument in school, i’m like wait a minute.

00:28:22.000 –> 00:28:30.000
You could play the drums in school sign up, and I just played every every band that had precussion in it.

00:28:30.000 –> 00:28:36.000
I was in it from you know concert band when you’re a little guy to high school.

00:28:36.000 –> 00:28:42.000
I did jazz marching band I even did orchestra i’m like if there’s percussion in it.

00:28:42.000 –> 00:28:49.000
Sign me up, so I love that. And then, on my eighteenth birthday, I played my first show outside of a school situation.

00:28:49.000 –> 00:28:53.000
It was a at a club called Mohawk Place, in Buffalo.

00:28:53.000 –> 00:29:05.000
My first show at a bar, and we did really well, and I did that for about I’d say 7 or 8 more years to point in different rock bands in Buffalo and kind of traveling a little bit in the local

00:29:05.000 –> 00:29:11.000
area absolutely loved it. One of my greatest, probably my greatest talent is playing the drums.

00:29:11.000 –> 00:29:16.000
And now I do it in my worship group at church, and I absolutely love being a part of worship.

00:29:16.000 –> 00:29:23.000
And I do believe in guide if you couldn’t tell and I I love giving back it’s like a thank you for blessing me.

00:29:23.000 –> 00:29:31.000
I’m serving and that’s Why podcasting what the purpose is the topic of today’s conversation because when i’m podcasting it’s not about me.

00:29:31.000 –> 00:29:35.000
It’s serving the audience when i’m playing my drums.

00:29:35.000 –> 00:29:50.000
It’s not about me it’s about serving the people in that auditorium where connecting a different level and I’m, someone who’s helping that process take place very much so serving and of course, I get fulfillment

00:29:50.000 –> 00:30:00.000
from it, too, but in an unselfish way and I think that really quality podcasters, influencers, they realize that it’s It’s not just about them.

00:30:00.000 –> 00:30:05.000
It’s about the people that they’re inspiring connecting and

00:30:05.000 –> 00:30:11.000
I don’t know when my end date is but my goal in life is to make and to to leave this planet.

00:30:11.000 –> 00:30:14.000
I came in on 1,986 right that’s when I was born.

00:30:14.000 –> 00:30:27.000
Whenever my end date is, if I can say there are some people handful people, a 1 billion people, a 1 billion people, whatever the number is that our are, you know, I impacted them in a positive way. Right?

00:30:27.000 –> 00:30:33.000
So whether it’s listening to the show listening to music having a conversation with me, one on one like you are right now.

00:30:33.000 –> 00:30:38.000
If there’s if I can leave people better than I found them that’s fulfilling for me. there’s no money.

00:30:38.000 –> 00:30:45.000
That’s tied to that. does money come from it. yeah now, I get to podcast I get paid for it, and I love doing it.

00:30:45.000 –> 00:30:53.000
But at the end of the day when my clients are growing, they’re following and doing things that they love to do, and they’re inspiring their audience.

00:30:53.000 –> 00:30:59.000
That is now connected to why we serve and and it’s awful circle feel so good.

00:30:59.000 –> 00:31:05.000
You can compensate it properly, for everybody wins.

00:31:05.000 –> 00:31:11.000
I completely agree with you on that, and I love the Terror Bear is just too cool for that.

00:31:11.000 –> 00:31:17.000
Oh, I love the hairbirds growing up.

00:31:17.000 –> 00:31:23.000
You probably had the same, and sticking out their chest and having their rainbows come out.

00:31:23.000 –> 00:31:26.000
Yes, remember that birthday party. Very well.

00:31:26.000 –> 00:31:32.000
My sister is. She was born in 82 so she’s 4 years older than me, all of her girlfriends.

00:31:32.000 –> 00:31:37.000
She was Probably if I was maybe 3, that would be 89.

00:31:37.000 –> 00:31:42.000
So she was 7, so she was about isabel’s age who is now too cool for this record.

00:31:42.000 –> 00:31:57.000
My daughter. but my sister, when she was 7. this this record was on, and I remember they had like pinned the town the donkey, and they had this like you. you had the close pin to drop it in the in the little glass jar and it’s

00:31:57.000 –> 00:32:08.000
funny because it was like they’re like 12 7 year old girls, and I’m the younger brother, and I have another brother. I don’t remember if he was even around, but I was just trying to mix myself in there you know just

00:32:08.000 –> 00:32:16.000
just hang out. Try to try to hang out. And I just remember that record playing, and just a moment of being a youngster where music started to influence me.

00:32:16.000 –> 00:32:19.000
The beat doing made you feel the base, the drums.

00:32:19.000 –> 00:32:25.000
And then, once I discovered the actual albums that we had at our house.

00:32:25.000 –> 00:32:31.000
No, that it was like I never looked back, you know. I just fell in love with it. Yeah.

00:32:31.000 –> 00:32:42.000
And so let me ask you, Mike, one of the things that you mentioned about the giving back about the being there to help others.

00:32:42.000 –> 00:32:49.000
That’s got a come from a position of gratitude that you have that you’re feeling grateful in terms of where you are.

00:32:49.000 –> 00:32:54.000
What you’ve been given like you said and that you’re giving back.

00:32:54.000 –> 00:33:07.000
So when you think about a mindset of gratitude, what does that mean, though, to you, other than just giving back through your music, giving back through the conversations?

00:33:07.000 –> 00:33:18.000
But what does it mean I love the setup there I don’t know if that wasn’t intentional But the thing that I do end all my shows with and it’s all over on my social media is be great that’s what

00:33:18.000 –> 00:33:20.000
the Bg. is for be great, and the second Bg.

00:33:20.000 –> 00:33:23.000
Is be grateful, you’d see it on the t-shirt.

00:33:23.000 –> 00:33:34.000
If you’re watching this on Youtube be great and be grateful what that means to me is anything you do in life, whether you’re a janitor and you’re not where you want to be in life But you’re

00:33:34.000 –> 00:33:37.000
looking to like. get out of that situation potentially or maybe you do enjoy it.

00:33:37.000 –> 00:33:45.000
Maybe it’s just you like to do that kind of work or whatever, or whether you are a musician or a podcast, or or you’re an insurance agent.

00:33:45.000 –> 00:33:51.000
It doesn’t matter what it is that you’re doing be great at it, right like.

00:33:51.000 –> 00:33:54.000
If there’s an experience that you’re creating have the best experience possible.

00:33:54.000 –> 00:34:03.000
Don’t Have a subpar half-ass mediocre that doesn’t inspire you, or the people that you’re working with.

00:34:03.000 –> 00:34:05.000
Be great at it. And look you, you maybe just like hey?

00:34:05.000 –> 00:34:10.000
It’s my first day taking Piano lessons I how do you expect me to be great?

00:34:10.000 –> 00:34:16.000
What I mean is have a great mentality in mindset and going into that lesson, saying, i’m gonna learn as much as I can.

00:34:16.000 –> 00:34:27.000
So that’s the be great side of it it’s a mentality and mindset the grateful side of it is once you come to life with that idea of i’m i’m looking for greatness and that’s

00:34:27.000 –> 00:34:34.000
what’s inspiring you behind your actions then you know when you wake up in the morning and go to bed at night.

00:34:34.000 –> 00:34:45.000
Be grateful and mindfully either write down or take a mental note of those things that happen throughout the day that you’re grateful for each experience that Jennifer had me on the show today.

00:34:45.000 –> 00:34:48.000
After this I get to talk to my team. The fact that I have a team.

00:34:48.000 –> 00:34:52.000
The fact that I have great team members. I talked about my daughter every day.

00:34:52.000 –> 00:34:56.000
I remind myself how grateful I am to have a beautiful, healthy daughter.

00:34:56.000 –> 00:35:01.000
My own health. I have a beautiful relationship with my mother, my sister, my brother.

00:35:01.000 –> 00:35:07.000
We all are are, you know, keeping close connection. I realize not every family has that.

00:35:07.000 –> 00:35:13.000
Those are things that easily can get taken for granted I don’t take anything for granted anymore.

00:35:13.000 –> 00:35:16.000
I drive to go get a coffee come home that’s a super simple thing.

00:35:16.000 –> 00:35:20.000
I want to the post office early today to check the Po box.

00:35:20.000 –> 00:35:28.000
Got a coffee on the way home I remember pulling into the driveway with gratitude like you know what I was able to do that I was able to just get there back and forth.

00:35:28.000 –> 00:35:31.000
Some people don’t have a car some people can’t afford it.

00:35:31.000 –> 00:35:34.000
The gas prices, being able to grab a coffee like it’s in the budget.

00:35:34.000 –> 00:35:40.000
That kind of thing so simple things I don’t take any minute task for granted.

00:35:40.000 –> 00:35:49.000
And then the big things, obviously you’re extremely grateful for But I talked to my daughter about this all the time.

00:35:49.000 –> 00:35:56.000
Is that waking up and going to sleep in gratitude when you think about it, it’s it really hits different like you.

00:35:56.000 –> 00:36:03.000
You really think about your day and your time spent so much differently when you’re actually mindful about it, and the other thing I’ve learned.

00:36:03.000 –> 00:36:08.000
I’ve studied gratitude that’s why I actually created a whole clothing line.

00:36:08.000 –> 00:36:10.000
These Bgbg t-shirts you can sell I’m not doing it for the money.

00:36:10.000 –> 00:36:14.000
All the money gets donated, anyways, but I have beat bold.

00:36:14.000 –> 00:36:20.000
I have a be kind t-shirt be obviously be great and be grateful.

00:36:20.000 –> 00:36:32.000
So it’s a mindset and then the the last thing I learned that I wanna share that I learned about gratitude is that when you’re actually in a state of true gratitude, thinking about something that you absolutely appreciate the

00:36:32.000 –> 00:36:48.000
fullest. it’s impossible physically for us to be and fear at the same time to be scared to be hurting, you know, like we can escape if you have some underlying things that are going on depression.

00:36:48.000 –> 00:36:55.000
If you will, when you actually, physically, are feeling credit to not just saying him happy at a nice time.

00:36:55.000 –> 00:37:03.000
The sky is blue, If that if you’re really grateful that it is, and you feel that then absolutely it’s real.

00:37:03.000 –> 00:37:10.000
So if somebody’s having a hard time, kind of with gratitude, or on understanding exactly what I mean, look it up, check it out.

00:37:10.000 –> 00:37:17.000
There’s some amazing books. about it i’ve interviewed some phenomenal people who have gratitude journals, and all kinds of cool stuff.

00:37:17.000 –> 00:37:26.000
But that is how much I think about it on a daily basis, and and live it and preach it because it is something I believe in.

00:37:26.000 –> 00:37:41.000
And that’s definitely a really important point is being grateful like you said having that journal or a way just making a note to be grateful. But, Mike, let me ask you if somebody is interested in working with social

00:37:41.000 –> 00:37:52.000
chameleon, and I know you’ve got a bunch of different plans that you offer to allow people to really experience what social chameleon can do for them.

00:37:52.000 –> 00:37:55.000
How it can benefit them in their business. Can you tell us a little more?

00:37:55.000 –> 00:38:01.000
How they would get started with you, and I understand that. for our loyal listeners.

00:38:01.000 –> 00:38:05.000
You also have a special offer that you’d like them to know about

00:38:05.000 –> 00:38:12.000
Did she get started with you? Yeah, absolutely. So if you mentioned this interview, I will take care of you as I would normally.

00:38:12.000 –> 00:38:17.000
But I would I offer you a discount on the services as well, there’s really 4 things we do.

00:38:17.000 –> 00:38:22.000
I kept it really simple, because originally I had way too many options and plans.

00:38:22.000 –> 00:38:31.000
We can always customize something for you if you don’t fall into one of the the 4 options that we have, of course, like if you have a different if it was ice cream, and there’s a flavor that you want us

00:38:31.000 –> 00:38:36.000
to mix, or something. Yeah, we’re happy to do that but really the 4 are simple.

00:38:36.000 –> 00:38:44.000
It’s the pro plan which is audio only so some shows are our audio posts audio and video, and we take care of everything head to toe on it.

00:38:44.000 –> 00:38:49.000
Cover. art show notes, you know, distribution getting set up that whole thing.

00:38:49.000 –> 00:38:54.000
And it’s weekly shows, so we say up to 5 shows produced per month some months.

00:38:54.000 –> 00:39:09.000
Most months have 4. Some have 5. so we do weekly shows up to 5 releases per month. And then that same format holds true for the next level up, which is influencer, which then gets into audio, and video and then at that level, we also

00:39:09.000 –> 00:39:17.000
do the social media content where we’re doing videos with subtyles and things that you can put on your instagram reels or your Facebook stories.

00:39:17.000 –> 00:39:26.000
You know Instagram stories. Tik tok and now we launched recently a third plan, which is the elite plan which helps you with guest sourcing.

00:39:26.000 –> 00:39:32.000
There’s a lot of time and energy that goes into getting guests on your show scheduling them emailing them.

00:39:32.000 –> 00:39:42.000
Even identifying who you want to get on the show and having somebody actually behind the scenes working towards that goal, And it’s everything else we talked about included.

00:39:42.000 –> 00:39:46.000
And you get even more content created for you. within that plan.

00:39:46.000 –> 00:39:55.000
And then so those are the 3 plans it’s really 3. The fourth one is to do it yourself 3 sessions of coaching with me.

00:39:55.000 –> 00:40:07.000
One on one with me and it’s to teach you everything you need to know to get started and make sure you’re starting and and stepping off with that planning that for that foot firmly on the ground.

00:40:07.000 –> 00:40:20.000
So you can start your podcast confidently having everything ironed out that you need. So you’re not really guessing and hoping it’s actually coming up with a strategic plan to get started. So those are the fourth ring.

00:40:20.000 –> 00:40:26.000
They’re pro influencer elite and then do it yourself coaching.

00:40:26.000 –> 00:40:34.000
Thank you. And so, Mike, before we end our show today what’s your final thoughts for the day, hey?

00:40:34.000 –> 00:40:43.000
My final thoughts today are if you haven’t gotten started get started if you’re like me kind of get started and figure the rest out later.

00:40:43.000 –> 00:40:51.000
I’m not saying that That’s the best strategy for everything I like that, Jennifer earlier said kind of a disclaimer at the beginning of the show like, hey?

00:40:51.000 –> 00:40:56.000
Everything we talked about. You don’t have to do these things verbatim, step by step, word for word what Mike says, or what I say.

00:40:56.000 –> 00:41:05.000
Everybody has their own kind of process that works for them but if you haven’t gotten started, and you and you hate the fact that you haven’t got started.

00:41:05.000 –> 00:41:19.000
Don’t let all this this noise that’s kind of holding you back, whether it’s societal or family, or whatever someone that is telling you how to live your life or what your dreams can or cannot be please get true to yourself and

00:41:19.000 –> 00:41:24.000
tell yourself, you know, if not today, when you know I could do it in 5 years.

00:41:24.000 –> 00:41:39.000
Why not get started today and work towards something the other thing i’d say is, if you don’t have I clear understanding of what your goals are like literally down to either the dollar amount or a physical goal something you want to

00:41:39.000 –> 00:41:53.000
obtain or someone you want to meet or whether it’s a person you want to interview. If it’s not written, and if it’s not something you focus on the likelihood of it happening, is much lower the easiest

00:41:53.000 –> 00:41:58.000
way I can kind of explain that is, if you give me 2 people, and you tell them both to end up at a location.

00:41:58.000 –> 00:42:05.000
One person has a roadmap to get there the other person doesn’t you explain the location to both people, and they have to go find it.

00:42:05.000 –> 00:42:14.000
Who’s gonna get there first. The person obviously with the roadmap who’s looking at it Has road markers turn by turn directions right now.

00:42:14.000 –> 00:42:20.000
Turn by turn direction, just because you have a goal doesn’t mean that you’re gonna have a turn by turn direction.

00:42:20.000 –> 00:42:31.000
That’s where coaches come in to play i’m not just talking about hiring someone like myself to help you with podcast i’m talking about life coach and be careful, because there’s a 1 million of them out there, but

00:42:31.000 –> 00:42:42.000
if you hire someone who’s professional I would just tell you to find out more about that person Is it someone who’s done the exact thing that you want help with.

00:42:42.000 –> 00:42:52.000
If you’re going to the gym and you’re looking for 6 pack ads, you want to walk in and work with someone who has 6 peck Abs, not someone who works looks similar to your current condition or maybe even worse i’ve seen

00:42:52.000 –> 00:43:00.000
this happen, folks, and that’s i’m talking Jim because we can We can easily picture that in our head in 5 s.

00:43:00.000 –> 00:43:13.000
If it’s something that mindset you wanna focus and work on make sure you’re working with people who have actually achieved the things that you’re looking to do because they’re gonna actually help you and people love helping So whether you

00:43:13.000 –> 00:43:19.000
get pay someone to help you, or you ask a mentor for 5 min of their time.

00:43:19.000 –> 00:43:32.000
Please you’re not your most mentors that actually have a good heart are not going to feel like the times wasted as long as you actually listen more than you speak when you’re working with a mentor or coach taken as much

00:43:32.000 –> 00:43:38.000
information as possible. And the last thing i’ll say is you do not need a budget.

00:43:38.000 –> 00:43:43.000
Typically as long as you have a computer in the Internet and If you don’t have that go to your local library.

00:43:43.000 –> 00:43:47.000
There is no shortage of information so don’t make an excuse to.

00:43:47.000 –> 00:44:01.000
I cannot get started, because I don’t have all the information you can get in information at the touch of a button and don’t say I cannot or I can’t tell my daughter the same thing second that comes out of your mouth

00:44:01.000 –> 00:44:05.000
you’re already shooting yourself down say hey? I don’t know the answer.

00:44:05.000 –> 00:44:13.000
Yet I can find it. Go Find it so that’s my that’s my 2 cents to getting started.

00:44:13.000 –> 00:44:29.000
If we’re already started level up be great be grateful Thank you so much, Mike, and as I think it was big zebra that said, you don’t have to be great to get started. but You’ll have to get started to be

00:44:29.000 –> 00:44:38.000
great, and It’s really key as you think about where you are in your business where you are, and what you’re trying to do in life.

00:44:38.000 –> 00:44:53.000
As Mike said. If you find a life coach if you find a business coach like me, if you find solutions that are there to really help you, and whatever it is that you’re trying to figure out there’s plenty of people that are out

00:44:53.000 –> 00:45:03.000
there that really, as Mike was saying, are there to be helping and want to be helping It’s always what’s in it for you.

00:45:03.000 –> 00:45:09.000
What’s in it for them very often for me I always tell people when they ask me.

00:45:09.000 –> 00:45:17.000
How can I help you? I say? i’m on a mission to help as many small business owners as I can even a 5 to 10 min? Question.

00:45:17.000 –> 00:45:31.000
What’s their most burning issue? whether or not they’re going to be a paying client to mine. i’m happy to at least have that 5, 10 min call that I can see if I can hope you with whatever your issue is and

00:45:31.000 –> 00:45:39.000
think about that as you move forward with what it is that You’re trying to do, Mike, I want to thank you again so much for being my guest today.

00:45:39.000 –> 00:45:56.000
I hope that all of you got a lot of value. And now that you listen to this episode, consider going back to the beginning again, and listen for the nuances and some of the things that Mike was saying and that I mentioned in our conversation

00:45:56.000 –> 00:46:22.000
who first you listen for the substance Then you can hear the nuance and the really ninja hacks that Mike and I dropped on the show today.

Until next time, this has been another episode of MOJO: The Meaning of Life & Business, and here’s to your success.

Don’t forget to check in with Mike about his special offers on Social Chameleon’s 1:1 Podcast Coaching and Pro & Influencer Plans by reaching out to Mike and mentioning this show.

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