Mastering Direct Mail: Insights from Travis Lee on List, Offer, Media Strategies & more
Welcome back to another episode of “It’s the Bottom Line that Matters”! In today’s episode, we have a special guest, Travis Lee, who will be revisiting the world of direct mail. Travis, an expert in direct response marketing, shares his insights on the delicate balance between staying compliant and pushing the boundaries in regulated industries. We dive into the role …