Copyright, Trademarks, Infringements, and How to Protect Your Intellectual Property

What is the difference between a copyright and a trademark? 

What about a service mark?

Listen in as we go through how you can protect your intellectual property and how to avoid using someone else’s property and possibly avoid legal liabilities when producing any form of content.

Our guest, Randi Karpinia of Sagacity Legal walks us through knowing what the difference is between the different types of protections and how we can use those protections to keep our intellectual property ours.

Randi Karpinia is the CEO of Sagacity Legal, a firm that transforms entrepreneurs’ ideas and inventions into intellectual property assets that can lead to huge profits. 

With over twenty years of legal experience, Ms. Karpinia is a recognized expert in all aspects of business legal operations with a focus on intellectual property rights and management. 

At Sagacity Legal, she guides her clients through the legal risks they’ll face now, and in the future, so they can focus their time and efforts on the value, expertise, and experience they bring to their business.

Ms. Karpinia’s expertise is well recognized industry-wide including recently being honored as a 2021 Small Business Person of the Year Finalist by the Chamber of Commerce of the Palm Beaches and included in the ‘WIPF’ – 2021 Powerful Women in IP list.

Ms. Karpinia is admitted to practice law in Florida, before the USPTO, and is a Florida Bar Board Certified Intellectual Property Lawyer.

The information covered in the show does not constitute legal advice and is for informational use only.

Connect with Randi on LinkedIn and visit her online at sagacitylegal.com

Transcript (auto-generated; may contain errors):

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Hello, and welcome to another episode of It’s the Bottom Line that Matters Podcast where we are dedicated to your success.

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One of the things many business owners and it doesn’t matter if you’re a startup small business and established business.

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Yeah, a lot of businesses fail to realize what copyright law actually means.

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Very often you hear people create or work and it’s used by others without their permission.

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4. Maybe you go to Google. You do a search for a particular image, and you grab it, and then you use it in your particular situation.

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We’re going to be having a really interesting conversation today. on why you should be aware of what may actually be happening if you do anything along those lines and other issues that maybe you’re not thinking about in terms of that idea Oh, we have a really incredible guest

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with us today who’s going to help us understand this all means to us as individuals and business owners in any way that we use intellectual property, and we’ll also define that term, too, so that you’re clear on what that

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means. but before it bring our guest, and let me tell you a little bit about her.

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So Randy Carpenia is the CEO of Sega City legal.

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A phone that transforms entrepreneurs, ideas, and inventions into intellectual property assets that can lead to huge profits with over 20 years of legal experience.

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Miss Corp. Tania is a recognized expert in all aspects of business, legal operations, with a focus on intellectual property rights and management.

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And so I guess ct so guess city legal she got her clients through the legal risk they’ll face now, and the future.

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They can focus their time and efforts on the value expertise and experience.

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It brings their business. Ms. carpenia’s expertise is well recognized.

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Industry-wide, including recently being honored as a 2021 small business person May, or finalist by the Chamber of Commerce and the Palm Beaches, and included in the W. I. P.

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L. 2021 powerful women in Ip. list Ms.

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Corpenia is in minutes to practice law in Florida and before the Us.

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Pto, which is the Us. patent trade office and There’s a Florida bar for certified intellectual property.

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Lawyer Randy, welcome to the show, and I apologize again.

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By the way, if I butchered anything thank you and just for the record, it’s the gap to do legal they do.

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And again I apologize. i’m looking at it and I knew it.

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So, Randy, thank you for being here and let me start with the biggest question, What is intellectual property so that we we can kind of start with a basic understanding in terms of what we need to understand yeah, that’s a that’s a

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great question, and a lot of people may have heard it, or maybe never heard of it.

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And most people think of it as something well, that’s what big corporations worry about Not me, solo prereneur, or the small business owner, but intellectual property is, and all intangible ad app that you create.

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So it could be an invention. It could be this video that you’re recording this podcast

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It could be a brand, a logo. So anything that you create that a person creates, or a group of people create becomes an intangible asset versus the tangible app. It’s like our computers.

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And phone. Thank you. And so very often we see little marks following some information.

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Sometimes we see the are in the circle. we see a Tm.

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We see an sm we see a C in a circle.

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All of those are different kinds of protections that are given to the intellectual property holder.

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But can you tell us in a high level what the difference is between those different kinds of protection models?

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Yeah, and I call us those the symbols they’re not really protections.

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They’re really more like notices and so i’ll talk about what they mean.

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And there are there are different ones, so let’s start with trademarks in my Now you introduce talking about copyrights.

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But let’s talk about trademarks first when you see an R in a circle on a name a logo.

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Anything like that. Afraid? That means that owner, that brand owner, has a registered trademark in at least one country could be.

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The Us. could be. Another country could be multiple countries, but they are.

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Is the registered trademark only used once that trademark has been granted by a government office.

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Now what’s tricky is you mentioned tm we see Pm.

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Quite often we see. Sm: quite often. those are actually what I call no track passing sign anything who believes that they own a name appraised a logo head, and mark that even before they register it with the tm for good at

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some for services, and it’s just telling everyone stay away I believe this is so.

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When you see that they’re not registered but they’re claiming ownership, then you probably see copyright notices a lot.

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Copyright is the interesting law in that ownership of a copyright is upon creating you. actually don’t have to register it.

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You own it. So I always tell everybody if you create any kind of content. Even your website. Your podcast.

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I’ll keep picking on you with your podcast, but Okay, right notice another.

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No trust passing fine if the material is something that is really important, and you think you might have to enforce you do want to register it.

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But the notice doesn’t change there’s not not like trademark.

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It’s still just that copyright and then for my inventors.

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They can say at the time that a patent is applied for, but not yet granted patent pending.

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So you may see that some time and then you’ll see patented usually with the number.

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When they’re invention is granted a patent thank you Yeah, really, I’ve got a question for you.

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Thinking for small business owners who maybe this is the first time they’re stopping to think about different types of registrations or anything.

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My background is in music. I used to teach music and so I became familiar with copyright law, and because you have to when you’re a band director, somebody says I lost my music.

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You, you legally cannot run over to the copy machine at school and make a copy of that piece of music and hand it to the kid.

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There are legal issues there, but what i’m thinking is for the business owner who is either creating their website or putting out flyers. or maybe they’ve created some kind of an online course to teach their material to someone what would

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be. I just threw out a bunch of examples there but what would be some of those little tiny things that a small business owner might overlook that could cause some legal issues if somebody begins to use their material, and they haven’t taking

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the time to register anything. Yeah, it’s it’s very difficult for small business owners, because especially startups. they’re they’re looking at Budget, And where where what do I what do I care about the most that

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i’m gonna put the funding into that’s where the no trust Passing times we were talking about our good starting point.

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But what I always say is, you need to look at budget versus risk versus vowel, and those differentiators.

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I, I. People that follow me will see I use the term. Protect your uniqueness.

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Those 50 differentiators that will harm you. They become commonplace.

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If somebody else or multiple people start doing main methodology or services or offerings that you are, and you haven’t protected it, you haven’t noticed it.

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You haven’t put turns and conditions on your website cause that that has come up a couple, and the example that they that you own it.

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Then the cost and the time to defend can become overwhelming.

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It can be come totally overwhelming the you know the legal costs to defend, or the harm to your own competitiveness.

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So knowing from the beginning, really educating. and Daniel, as you know, I educate almost daily on social meeting.

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For just this reason is that i’m hoping that small businesses people will just something will catch their eye.

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But knowing what is your uniqueness what’s going to gives you the competitive advantage, and then identifying how to protect it. That’s great.

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And and you mentioned a moment ago how simple they can be especially to mark something with a copyright.

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I’m, thinking of a case, I ran across a scenario where a gentleman had created a unique kind of fitness program, and he was beta testing it.

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He invited, like 6 of his closest friends, and one of his friends stole all of his material and started marketing it, and started using it, and it could have been as simple as just putting C in the circle with his name and date at the

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bottom of every page. right? Yeah. So i’ll add another fairly easy thing to do when you’re beta testing anything when you market confidential as well, .

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Confidential proprietary, and then you make those beta testers, Simon Nda, a non-disclosure, agreement, or confidentiality agreement.

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So that you have made it very clear that this is yours.

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So in that case. now you have a breach of contract you don’t even have to have the copyright registered and go down that path which right copyright litigation to become very expensive.

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But breach, of course that’s not so expensive it’s expensive, but not as much.

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Yeah. and unfortunately he thought he had invited 6 close friends.

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So he was thinking. He you you just never know. I I had a client several years ago.

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Who taught Aquestrians kind of massage.

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Their horses highly effective way that she did it and she had a student who took a 2 week course and then ripped off her materials and went and sold it sold training to other equestrians for more than she was and She didn’t have the

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money to

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Experiences. Business owners, creators need to realize this is badly a fact of life, and even the case in both cases registering.

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And then sending demand letters, and at least recruiting the cost that a lot or helpful.

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But you know it’s it’s a it’s a problem, I think, with the digital world it’s become even more of a problem, because it used to be like in your capability patricia that that originator would have

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had, you know, in person presentation, maybe not even provided the material.

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Yeah, the person couldn’t have so readily. just literally duplicated it and use it So let me ask a really important question here.

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If people are using our do not trespass protected.

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Intellectual property, and we don’t find out about it? How long do we have to go after those violators?

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A. and B does the fact that we don’t pursue prosecution, if you will, on some cases with our ability to pursue prosecution in other cases.

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So that’s a really complicated question but i’m gonna simplify it.

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First of all, I believe and again i’m gonna focus on the Us.

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Law, I mean I I didn’t mention that but you know ip law is similar, but varies from country to come.

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Just so i’ll caveat in case somebody’s listening to this in Uk.

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The law, maybe slightly different, but in most cases the kind of the clock for you to go after someone is when you know about it.

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So if you don’t have knowledge or should or should have had knowledge, then the clock doesn’t start ticking in most cases.

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I think it’s 3 years like for copyright like 3 years from when you had knowledge.

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And then whether you go so I just went through this with the trademark client where we actually had to go after multiple people who were using the trademark name around the country, and the decision of who to talk to

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i’ll be gentle to talk to are those that were actively harming her business.

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So it started with one major harm, and then the notices, you know her her identifying some others.

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But they were some smaller businesses that were really not overlapping or harming.

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And we let we, you know again, Budget versus risk versus bell.

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You. That client only has a certain budget to work with.

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It so it doesn’t to answer your question if you I don’t like they pick and choose.

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But if you only go after those that are really harming you that’s okay. Okay.

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So i’ve got a follow up question then based on that so it is so easy.

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We were talking about being in the digital world a moment ago.

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It is so easy to hop on Google to look for an image that you want to use, and your marketing or something, and just grab one But based on what you were just saying.

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I know that small business owners need to be cautious about using somebody else’s protected material.

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So what could a business owner be facing if they are trying to play?

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By the rules. But I get confused about this. How do you know if an image is copyrighted when you find it?

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On line law that copyright ownership begins that creation whether it’s registered or not.

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So let me get into my lecture mode what I always tell people because so many of us are are producing social media content wet by content.

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I have a Youtube channel video content you you with your podcast the I’m gonna kind of give you my 3 lines of distances.

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And then i’ll answer the question about what if you don’t use them.

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So the first line of defense is, always use your own material create, you know.

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I would say a be minus creation is better than and then borrowing an a plus creator’s work that could get you in trouble.

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That’s the first thing as much as possible I have a a high school daughter who happens to be fabulous artist.

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She’s done kind of brand photos for me that I can men use.

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I know they’re there are right so I know he’s not gonna sue for mom.

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Second is getting permission, and this starts to go towards what your question is annual.

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So the biggest, I think culprit are these free image by re images?

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Use them, and everybody goes to these sites and uses them without blinking, because it says they’re free.

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But what they don’t read are the terms and condition of that website to know what permission they’re getting.

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And that’s the biggest issue you you have to have active permission from the originator, and those free image sharing signs or grabbing a name that somebody posted on social and reusing it without permission.

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You’re opening yourself up, Major. Legal headache and i’ll talk about that, and we’ll see and the third is my third line.

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I defense that people always like their eyes pop when I say that it doesn’t matter if it’s for business, or for personal.

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If you have images or other content that you don’t know where it came from, maybe you grabbed it from a friend who had posted something.

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Delete it. go through your feed and delete it.

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I have had clients who posted something on face. true story to 3 years earlier.

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The photographer. It was just a very innocent thing.

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The photographer came after them a lot from it.

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And then what had so what happened if the originator identifies that you’ve used something of theirs without permission.

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Typically there’s a law firm involved. you’ll get okay call The season does this matter, and a lot of people Tv and they’re like they throw it away like they don’t real.

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You don’t throw it away you know i’ve had people come to me and said, Well, this is like the fifth one, and they’re sounding really nasty.

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Do. I need to do anything about this but to settle and not okay.

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So your choices are negotiated. Settlement. Pick down, obviously.

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Take down the infringing material and the coaches element which always runs in the 1,000.

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If we’re lucky, we keep it under 10 or you could end up in court and litigation just the attorney fees, and i’m not a litigator.

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So you know I can say this you know can run into hundreds of thousands of dollars.

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So it’s it’s a real issue I typically have at least one act.

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I have one right now. that just came to me last week.

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I could typically, at any given time, have at least one active case where somebody has received a season decision.

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You know, has done something innocently, usually. Wow! those are some pretty stiff consequences there.

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Yeah. And now i’m i’m rethinking again, also from my band Director days using copyrighted material in the classroom and then also for the small business owner So Okay, So here’s another question.

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Then that I I here come up. It was common when I was a an educator, and I still hear sometimes with small business owners.

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Is there such a thing as fair use or it’s not quite the right word but under copyright law I don’t.

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I don’t quite have the right term but now, fair use is fun.

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We can talk and that’s why something people understand So as an educator, if you’re in a nonprofit or public education system, then you know the the rules are a little bit differently, and you can you

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can teach it right. you can. You know a a band can book format their holiday concert, a piece of copyrighted right? and we know about that.

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Normally, actually the narrow you’ll still get permission.

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But if you’re you know, say a person is a coach and they they will.

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I’m educating right i’m using now, you’re making money. There’s no fair use, so people really don’t don’t get that I’ve heard that a lot where people think well, because i’m teaching or

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because of some other thing they’re thinking they can use it or oh, derivative!

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Many people think if they take the work and change it, then they can it.

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And the answer is, No, not really okay. And I did want to mention, because you talked about music a couple of times.

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Youtube and podcast and you know videos. in general you can’t just grab your favorite phone and and use it you have to just like everything else we’ve talked them people forget that that background.

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Is this, or you know, maybe you just happen to have your you know some music playing in the background.

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And you’re recording a video and don’t even remember as long you could get in trouble, very true.

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Somebody deserves royalties for that. They want their 2 cents, which is usually about what a royalty is for each play for a song. but it adds up over time.

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So let me ask you a different question, because one of the things when you do get license material, is there something called a simple license, an extended license, and an editorial license?

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How do you know which one you may need to actually work with in order to not get in a problem when you’re thinking that you’re buying a license piece?

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But it may not be the right use for that piece that is such a great question, and it’s the him. and you really need to learn how to read the terms.

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The licenses there’s another that’s Sometimes there’s personal versus commercial there’s single use versus multiple use.

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I know I just went through. That was something I was purchasing a few months ago, and I said, Oh, wait a second.

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I need not only the commercial but the multi-use, because multiple people are gonna see this something.

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I was, I was creating So you have to read, for example, I had a client not too long ago who came to meet the trademark.

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Their logo, and I always ask, where did it come from?

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Did somebody hand draw it, you know, whatever, and we came their brand person.

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That I got it from this side, and no problem. I have a commercial life.

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When I read the terms of that license, it literally had a bullet item that said, You cannot use it for trademarks, so it’s not only which license, but it.

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How you’re gonna use it. That makes the difference and one other thing just to note awesome is the fund that is in use.

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If It’s licensed for commercial use if it’s a purchased fund, things that come with Microsoft Windows and apple as a default.

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Correct me if i’m wrong randy I believe that’s okay, to use.

00:25:05.000 –> 00:25:14.000
But if there’s, other funds that may be problematic if it’s not a default fund that everybody already has access to, am I correct, I think so.

00:25:14.000 –> 00:25:18.000
I won’t say i’m an expert on phone I you know.

00:25:18.000 –> 00:25:22.000
Typically we all just use what we’re licensed to use

00:25:22.000 –> 00:25:29.000
But I do know there’s distinct fonts out there, and and I consider a font very much like an image.

00:25:29.000 –> 00:25:44.000
Again. You need to read the terms and ideally you know you can’t create fonts, but don’t use something just because nicer, you know, if you’re not sure so and I did want to mention by the way.

00:25:44.000 –> 00:26:02.000
It’s not all gloom in june most most websites are most companies that do offer these different kind of content have some kind of contact information, and I’ve helped clients in the past actually go out and ask for permission and

00:26:02.000 –> 00:26:07.000
you can do that

00:26:07.000 –> 00:26:11.000
Yeah, very easy to do. and even with sound flips, too.

00:26:11.000 –> 00:26:17.000
If you want background music in video, it’s real easy to reach out and ask for permission.

00:26:17.000 –> 00:26:24.000
Sometimes I know that, especially with smaller artists. they will even give you a one off contract.

00:26:24.000 –> 00:26:32.000
And say, Yeah, sure, for you let’s charge this amount so sometimes that could be negotiated.

00:26:32.000 –> 00:26:36.000
Yeah, I was just cooking someone the other day, and he you could.

00:26:36.000 –> 00:26:39.000
I had kind of busted him about. Be careful of your background.

00:26:39.000 –> 00:26:43.000
Music. So he went and found I don’t know some local musician.

00:26:43.000 –> 00:26:49.000
I think that got his own work done. He has his own music now as well.

00:26:49.000 –> 00:26:53.000
Why not? What did you say? One of the 3 lines of defendants?

00:26:53.000 –> 00:27:06.000
Right, do it yourself. Yeah. Nice. So I think it would be worthwhile, because I was just trying to rehearse what were those 3 lines of defense again?

00:27:06.000 –> 00:27:11.000
So it was, Create your own, and ask for permission right there’s one in 2.

00:27:11.000 –> 00:27:17.000
What was the 30, and if you don’t know where it came from from, or don’t know if you have permission.

00:27:17.000 –> 00:27:30.000
Delete it. Okay, alright, yeah, I think that’s worth saying again. I always say, just you know if you drink one, get a glass of wine, sit and scroll through your fee.

00:27:30.000 –> 00:27:35.000
Even your personal Facebook feed Instagram, whatever it is you use and just get rid of it.

00:27:35.000 –> 00:27:48.000
Check your website every time i’m talking to spelling I have this bad habit of of looking at their webinar.

00:27:48.000 –> 00:27:54.000
So here’s a different question as it relates to what’s in the background.

00:27:54.000 –> 00:27:59.000
So if you’re outside as opposed to indoors indoors, we know that there’s a little bit more of an issue.

00:27:59.000 –> 00:28:12.000
But if you’re outside, and there’s people in pictures so you may need a model license, you may not need a model license, certainly indoors, you know you do need a model license for anyone that’s in a photo that

00:28:12.000 –> 00:28:29.000
you’re using But if it’s outdoors And there’s music playing in the background. And I wanna ask this very specific question, because this is actually something that happened where I was notified by Facebook that a video that we

00:28:29.000 –> 00:28:43.000
posted. I think it was last summer. was deemed to be violating copyright for music that was playing in the background. It was the Iceley Brothers who were having their song, being played.

00:28:43.000 –> 00:28:51.000
However, what was not taken into account was the Iceley brothers were actually there for street renaming in my town.

00:28:51.000 –> 00:29:01.000
At the time that we were posting the video, and it was free and clear to be able to use simply because it was part of the street renaming.

00:29:01.000 –> 00:29:07.000
They knew we were broadcasting it. Many of the media outlets were broadcasting in as well.

00:29:07.000 –> 00:29:10.000
But certainly the B-roll clips that were going on.

00:29:10.000 –> 00:29:24.000
But would you get involved in a situation like that I mean right Now, Facebook took it down, and there’s no means for us to even challenge it. because if you try clicking through a link, it doesn’t go anywhere, and Facebook is one.

00:29:24.000 –> 00:29:31.000
Of those companies you know. support may or may not be the greatest to reach at times nothing against them.

00:29:31.000 –> 00:29:41.000
You know I know many of the support folks are very good at reaching out, whatever you know, and then you know, the automated system may not be as good as the one to one.

00:29:41.000 –> 00:29:47.000
So as we look at something along those lines, is there a difference in that regard?

00:29:47.000 –> 00:29:52.000
And I know talking attorney client. You know something that binding.

00:29:52.000 –> 00:30:03.000
And this is not many mannership. reform giving legal advice. They do, and we probably shouldn’t set up at the beginning. In fact, let’s put that into the show. No disclaimer.

00:30:03.000 –> 00:30:08.000
This is information only nothing is binding and anything that we’ve talked about today.

00:30:08.000 –> 00:30:18.000
So ideally you would have actually gone a relief prior to the event.

00:30:18.000 –> 00:30:32.000
The fact that you didn’t. have it you had no proof to submit to Facebook to say I have permission. You know, you said, I believe I have permission. but in reality you have nothing in writing.

00:30:32.000 –> 00:30:40.000
Then Facebook’s gonna take it down and you you really don’t have, as you said, I won’t say anything that.

00:30:40.000 –> 00:30:46.000
But in general, because the social media companies just so big it’s very difficult to undo.

00:30:46.000 –> 00:31:01.000
When things like that happen, I will say though i’ve been on the other end of it, where clients have have submitted to social requests for take down and that, also with the very burden some problem.

00:31:01.000 –> 00:31:05.000
So they do it’s not like as soon as you submit it’s gone.

00:31:05.000 –> 00:31:21.000
So some amount of after information was done make faith but believe that you were violating jet, because something is in the background in a public place.

00:31:21.000 –> 00:31:36.000
It’s not that wasn’t the purpose theoretically of the music being played. we really need to have and the same goes, for i’ll just add to it ideally.

00:31:36.000 –> 00:31:40.000
People right try to get back to people, not paces of people.

00:31:40.000 –> 00:31:49.000
And brands i’ve had a video i’ve had to help a videographer where just by Chan, one of his videos.

00:31:49.000 –> 00:31:55.000
Somebody was wearing a branded jacket, and the brand owner came after him.

00:31:55.000 –> 00:32:03.000
Take down the video. So it’s it’s Really, it’s so easy today, going back in a circle.

00:32:03.000 –> 00:32:15.000
Digital. The digital world is so easy you know we talked about how we’re all in different states, and we’re sitting on the podcast but it still infringement.

00:32:15.000 –> 00:32:22.000
And there’s still very strict laws about what you can that do

00:32:22.000 –> 00:32:27.000
And Randy. I know that you put it out a lot of information on this subject.

00:32:27.000 –> 00:32:32.000
You’ve got a Youtube channel i’ve watched some of your videos.

00:32:32.000 –> 00:32:42.000
You You’ve got other places where you post information like this? What are some places that you have that people can learn more from the from what you share?

00:32:42.000 –> 00:32:47.000
Thanks, and I do. I really try to provide at least that First Level education.

00:32:47.000 –> 00:32:55.000
So people can start being aware like his. podcast my Youtube channel is Attorney Randy Carsonia.

00:32:55.000 –> 00:33:00.000
Really really easy. and i’m posting videos about every other week.

00:33:00.000 –> 00:33:06.000
I think. there’s 40 or so there’s some real quick shorts that you can let you know watch in less than a minute.

00:33:06.000 –> 00:33:17.000
Just get some answers, and then there’s some really I think good content, even though I don’t say i’m a video store, and yes, I create all my conference.

00:33:17.000 –> 00:33:27.000
And then just try to be where small businesses and entrepreneurs and creators are.

00:33:27.000 –> 00:33:35.000
I post regularly on linkedin I have a linkedin newsletter once a week, and it’s weather goes out to keep them subscribe and get my content.

00:33:35.000 –> 00:33:45.000
Once a week, and I also post on Facebook. So I use caseic more forbidden, so they can find me.

00:33:45.000 –> 00:33:52.000
Any of those 3 places, or my website, the guest be legal dot com for those that do like to read.

00:33:52.000 –> 00:34:04.000
I have a blog. wonderful thank you and so as we wrap up our conversation.

00:34:04.000 –> 00:34:09.000
You’re definitely going to want to be checking Randy out.

00:34:09.000 –> 00:34:20.000
You’re going to want to be paying more attention and review those 3 pieces or levels of protection to do it yourself.

00:34:20.000 –> 00:34:38.000
Make sure you’ve got in for the right permissions and if you don’t know, take it down really pay attention to what it is that you’re doing, paint attention to what else you can be doing to ensure that your creation is

00:34:38.000 –> 00:34:45.000
going to be protected too. And remember, those little do not trespass protections that we mentioned before.

00:34:45.000 –> 00:34:53.000
You actually file. You can certainly start using some of those right now to protect your work before you go ahead and reach out to the Us.

00:34:53.000 –> 00:35:01.000
Put in a trade office if you’re here in the United States, the appropriate office were appropriate in the Copyright Office is again something different.

00:35:01.000 –> 00:35:18.000
Under the copyright act. But there’s a lot of pieces that you’re really going to want to be paying attention to, and it is really important to protect your interests today, tomorrow. and Then 3 years from now for anything that is out there

00:35:18.000 –> 00:35:24.000
at the moment, and even longer than that If you’re really paying attention to what you’re doing.

00:35:24.000 –> 00:35:31.000
You’re going to be covered a lot more than if you’re just going on Google images and pulling an image.

00:35:31.000 –> 00:35:37.000
And we’re not meeting Google just Google any of the search engines is the same thing.

00:35:37.000 –> 00:35:43.000
Google is just synonymous, apparently these days with doing searches.

00:35:43.000 –> 00:35:54.000
But if you think about what it is that you’re doing you’re going to be a lot more protected, So Randy, on behalf of Daniel Patricia and myself, we want to thank you again for being our guest

00:35:54.000 –> 00:36:07.000
today, and everyone definitely reach out to Randy

00:36:07.000 –> 00:36:10.000
I do good ways to get a hold of you, Randy, and you mentioned your website.

00:36:10.000 –> 00:36:16.000
Sagacity, legal dot Com: Yeah. So I I make it really easy.

00:36:16.000 –> 00:36:25.000
If someone actually is, No one wants to get on my calendar, they just need to go to meet with Randycom, and they can schedule a a chat.

00:36:25.000 –> 00:36:29.000
And you know. See, I can give them some, you know, Tip.

00:36:29.000 –> 00:36:47.000
Then we can talk about what they might need. That is so easy, wonderful, Thank you.

On that note, this has been another episode of “It’s the Bottom Line that Matters” and until next time, here’s to your success.