Book Casting: Why Authors With Published Books Should Start a Podcast

Did you know that as an author that has a podcast too, you can potentially dramatically increase your reach? 

That’s what we talk about on this show – and how you can have a little bit of fun while you’re doing your shows too with the “king of Dad jokes!”

A few years back, I had the privilege of being a guest on Dominick (Dom) Brightmon’s show, the “Going North Podcast” where Dom and I talked about my new book at the time, “It’s the Bottom Line That Matters: Quick Tips & Strategies You Can Use Right Now to Grow Your Business in the Next 12-Months” and how some of the strategies that I cover in the book can help business owners grow their businesses.  We also talked about a rainbow unicorn that we mention in this episode too as a means of showing how humor can impact a podcast/interview or any other business meeting.

Listen in and find out why you should be thinking about having your own show or writing a book too!

About my guest: Dominique “Dom” Brightmon, DTM is a certified trainer with the Maxwell Leadership Team, bestselling author, and host of the Going North Podcast, a podcast committed to featuring authors from around the world to promote the power of the written word and inspire listeners to publish books of their own. His mantra is to Advance others to advance yourself.

Connect with Dom on Facebook, LinkedIn, Twitter, YouTube. and on the web at https://www.dombrightmon.com

Transcript (auto-generated; may contain errors):

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Hello and welcome to another episode of MOJO: The Meaning of Life and Business. On today’s show,

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we’re going to be talking about podcasting for people that have books of their own.

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A lot of people write books. They start thinking. Well, what can I do with it?

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For some people if they’re looking at making money as a novelist.

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That’s one direction that they can take for many, though in the business world.

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When you’re writing a book you’re not necessarily writing the book to generate business from the sales of the book.

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It’s usually as a piece of your marketing plan to help you in what you’re doing.

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And so part of that marketing plan then needs to also be.

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How do you get your message out there even more? And which is why I have a really great guest on the show today.

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Who I was fortunate enough to be a guest on his show way way back when I first put out my book “It’s the Bottom Line that Matters” back in 2018.

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God, how time flies! But before I bring my guest in, let me tell you a little bit about my guest.

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So you know why he is going to be such a great person for you to be listening to Dominique.

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Dom Brightmon is a certified trainer with the Maxwell Leadership Team, bestselling author and host of the Going North.

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Podcast, a podcast committed to featuring authors from around the world to promote the power of the written word and inspire listeners to publish books of their own.

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His mantra is, advance others to advance yourself. Dom. Thank you so much for being my guest and welcome to the show

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Thank you, Jennifer, good to find the Mojo Show with all the M’s.

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Absolutely. Thank you and I have to give another plugg and that Going North show it was such a great show.

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Dom, I know one of the things that you like doing is you like having your shows infused?

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With humor. Tell me why humor is such an important part of podcasting before we kind of jump into the books and all the other stuff

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Also glad you asked that question because humor is so important.

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One of my favorite quotes about humor. All of all times from Geoffrey Gitimer, is that if he can make him laugh he can make him buy it’s not the reason why a lot of comedians Try to insert their thought into humor because when you make people laugh, you can

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Make people buy, and then you get them to buy into an not only your products and services, but bond to their own success, bond to their own vision, and as a podcast, host, when you get folks to lab you get to put them at ease they get to feel better and laughing has a healing agent, within

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Itself. But it’s hilarious. Just looking back. It’s like a lot of the guests they’d be like.

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Oh, my goodness! I feel like I have finally got my abs back after big on this podcast like it’s so crazy a woody and hilarious, and it’s just that’s one of them.

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There’s just a couple of the main reasons because folks are going through a lot of rough times these days, and yes, Zoom is good for business.

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But humor is also good for healing to it. Feeling better.

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We all need a good laugh, and some people may not have laughed all week, and when you could give folks to left, and heck they even give you more stories to as a result.

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Sometimes 40 enough some stories. I’m not even been allowed to put on air, because I asked them like, hey?

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Is sure. Lord put this out there and I’m like no, I don’t know. Don’t put that out there. I didn’t mean to tell you that one. So yeah, that’s what I put here with the boxes

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Absolutely. And it’s funny, you know, in terms of some of those stories, and sometimes we open up without realizing that we’re opening up, and that makes a big difference in terms of connecting with our people too, one of the things that video does a lot differently than audio or the written, word is that we really

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Get to have a window into your soul because we can look at your eye.

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We can look directly at you, and we can say This is who the person is this is what they’re all about.

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This is really what’s going on that we can really have that idea in terms of alright.

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This is what we’re doing. So when we think about where we go.

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That’s really important. The other thing also that I just want to throw out there for anybody that is thinking.

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Umhm

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How do I get more comfortable with humor is? Think about taking an improv class that’s one of the best things you can possibly do, because when you can really communicate with your audience and you know you’re running at that level you’re not running on a boring presentation level it’s going to convert

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Much better in my presentations. I have several lines in my presentation, where it’s using self-deprecating humor.

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I’ll cut right to it. As Dom and I. When we were going through our show from years back Dom, mentioned something, and I throw his line in in my presentations, too.

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I have to thank you for that credit for the Rainbow Unicorn as an avatar

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Yeah and plus it sticks to, especially if it’s like when you make folks laugh it’ll stick in their head a lot longer like 4 years ago.

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When you’re still using that in your own presentations like that’s that’s a gift that’s a major gift to me and everybody else.

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Who’s experienced that wonderful experience. So it’s true

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Yes, so thank you, and so if you’re listening, really take that to heart, think about what you can do.

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That’s going to be making that difference. So dumb.

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Let’s pivot a little bit, and as we talk about being an author and having a show there’s a lot of benefits like, we said part of the marketing plan of getting the book out there having your own show out there and how people learn more about you hear more of what it is that.

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You’re doing. I mean. Blogging is great putting videos.

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Out on Youtube is great or other social platforms, but having a podcast having something that is regular in its presentation format and it’s a way of moving forward kind of helps a little bit.

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Can you give us some background on that? Please

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Sure thing, and you’re so right about that cause yeah, riders right?

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And blogs are great nothing against blogs, sect, those blogs eventually become books.

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With podcasting is another great way to really get yourself out there as an author, because I originally starting my podcast, to market my book, and I eventually featured other authors and learn, from them and one of the biggest things I learned is the fact that blogs and podcasts, they share something in common called an Rss.

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Speed, and for those authors who have their books on Amazon, you could actually link your podcast Rss.

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Feed onto Amazon. Author. Page. So if you’re one of those all the who can crank it, at least 2 plus books a year, and you have a podcast that’s continuously putting episodes out there you’ll definitely be able to really set yourself a pardon really advertise you’re

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showing, have another way to reach your readers, because at the end of the day writers who write a lot, especially though even those who just write that one book just to have a lead magnet for business you’ll have another way to connect with your clients your current clients future clients and even reach out that

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reach for even more clients, because podcasting is another way for folks to get more concept that you may not have shared in the book, and then there’ll be even more drawn to you as well, and heck even the host or self jang glass is a big example of this it’s the bottom line.

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That matters that was originally a book that eventually became a podcast.

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For her and now she’s got another. Podcast this one right here with the MOJO show.

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So she’s even a Testament herself to the power of podcasting.

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It’s another avenue to reach folks, and even on top of that if you have an audiobook for your podcast.

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You can actually reach those who are basically vision and impaired.

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A podcast is also for the vision of paired. So you’re actually reaching even more folks who may not be able to physically read your book. But they’ll be able to listen to you and your got to

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Without a question. And that’s a great way of putting it out there that is, for the visually impaired people, really important that they can still consume your content.

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And Dom, I have to say 2 books a year. Wow!

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I haven’t been that busy writing my books, but maybe I gotta start cranking them out a little bit faster.

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I am middle of 3 different books at the moment we’ll have to talk about that later.

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2 more business books and a thriller novel. So keep your eye out for that hopefully.

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If you’re listening to this, say 2023 2024, maybe I’m a little farther ahead, or maybe it’s already out.

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So let’s go for that. So Dom, let’s talk about, though this idea, though of really putting yourself out there and having more of yourself out in the universe.

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That people are going to be in a better position to be moving forward now, certainly coming from John Maxwell’s leadership side.

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We know that that’s really important to be seen to be leading people to be out there in such a great big way.

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Tell me more how that piece connects back to the credibility and the value that you’re delivering with the book, and how the Maxwell ideas can really connect with all of that in there

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A solid question indeed, and credibility definitely connects with those that you truly want to reach, and being connected with John Maxwell, my favorite author of all time.

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It was really changed my life and millions of other lives across the club with his writings.

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He is definitely a testament and basically having his name attached to what I do has really been a helpful, because the thing is leadership is something that we all have to deal with in our lifetime.

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Especially self- leadership from the cradles to the grave.

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We lead ourselves along, is and we have to lead ourselves before anyone else.

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And especially in business, because it’s can be personal development.

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I’m pretty sure Jen has a ton of more stories that you can go back in a backlog Alyssa, to of wonderful experiences, or it’s like man this is some real self-development here it’s like it it’s developing my patience basically developing

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My ability to get over self doubt, and just those 2 things themselves just being able to learn patients getting over your own self doubt, because the thing is authors should start their own, podcast because it’ll help them to not only have another avenue to get themselves, out there but also, have another addition to what you already do the

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Maxwell leadership, team. To my part of that’s an addition to me, Dom Brightman.

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The brand, because the thing is. It’s a certification isn’t the beer and all for business it’s just a tool that you can add to your toolbox like podcasting it’s another tool.

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That you can add to your business toolbox to reach more people.

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Just see yourself in a way as Bob the Builder, or he can see himself as Brittany the builder, or you can see his self as Bob Brittany the Builder if you want to be both since we’re in that time now and just really focus on really finding ways to lead yourself

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Effectively, and eventually, have enough group of people where they actually enjoy being around you on line and absorbing your gods to where it’s like man.

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I gotta really stay in their spear of influence to absorb as much as I can to change my life for the better, and then they’ll eventually tell others about it too.

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And then your message will spread. You’ll in a way you’ll you’ll become more like Shockley. Be well loved

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It’s so funny now I have, Bob the Builder.

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“Can we fix it?” stuck in my head so I gotta thank you for that.

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I got that lovely year where I’m in there, and I’m seeing Digger and all those other characters.

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Both of my kids. I sat there went through, bought the builder with them.

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Yeah. Yeah.

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You know? Did promises brain to you know how to create a Thomas the Train costume for my son for a holiday when he was much younger, but a whole other story.

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I think we did, Bob the Builder once, but anyway, see us.

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So there we go. Thank you for getting that earworm stuck in there, now

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Go to the “Baby Shark” right

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Oh, baby sharpened. Yeah, all the same. So it’s great, though, in terms of again.

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So part of your brand like you, said Dom Brightmon, is a brand right. You’re going out there.

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The Maxwell leadership team is part of what you do, and it helps you in your brand.

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It gave you that understanding of what to do, how to do when to do because of that kind of training so Dom.

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I want to ask you. Now if we pivot a little bit.

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You were in a completely different space several years ago. Right? I mean you were in the farm. Remember correctly the Baltimore County library, system, and you were in there and your love of books is clear just from who you are and the going north showed that you have interviewing all these authors and really going through the book trying to

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Get a understanding of who these people are. What they’re talking about, so you can have that informed decision.

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But I’ve been fortunate to see. But let me ask you when you look at all of these pieces that led you to today, what has made you decide that this is a path that you want to go on and I’m gonna ask the follow-up question now what makes you get out of bed every

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Day to keep doing what you’re doing

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So talking about date. Well, what maybe make the switch was the fact that really books are really in a way gold.

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They’re really treasures for me. People are also treasures like that charges to be as well as the other benefit, especially making my podcast an interview-based show, because I get to connect with other wonderful people and we get to help each other out if they if we had a good report.

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With each other, heck even one guest to particular. He eventually became a podcast host of his own, and he had me on his, podcast and after that podcast would live.

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I sold 50 books out of nowhere I was like okay.

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This is pretty good. That that’s a test of. It’s a being able to have a positive influence and starting a podcast after becoming an author, because you get to sell more books.

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But really just being around books and being around humans having my goodness at least a good 15 plus years of customer service under my belt, seeing out people tick and eventually learning a bit about myself and growing as an extroverted introvert it was only a matter of time before it happened because hey?

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Yeah, I’ll basically around books and people and books of people make the world go around because books are a way to leave them a piece of yourself long after you’re gone from this world into the next and what gets me out of bed in the morning is just that love of helping people love of helping others love of

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Serving other people, helping them succeed, seeing them succeed. It’s like a mets or in a mentee, a protege, and a met or like a teacher and a student just seeing other folks grow and become even better.

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And bigger, and then you concern feeling that satisfaction, and you even grow better as a result.

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Cause like wow! That. Actually worked. It’s it’s like that.

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One time piece of advice. You thought that you’re just throwing out there to somebody actually worked. And I it’s just really just that way of just your actions today being the inspiration for someone tomorrow

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Thank you, and that is certainly a great answer to that question, and you made me think about something because I recently had the opportunity, because I was one of the things that I’m involved in.

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Is trying to figure out how to fight climate change and global warming.

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That’s a side project that I’m dealing and trying to get the right people to listen and hear the idea.

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So, putting it out there to the universe, if I can get the right people to listen to this idea, let’s see where we can go, with it but one of the things that I was doing, though was I was trying to rewatch, some of the movies, that Hollywood has made about climate change and global

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Warming, and “The Day After Tomorrow” it was one of those movies that I recently watched, and when you mentioned that books are golden people are gold it reminded me of a scene in the movie where, when they’re in the library and they’re throwing books into the fire to stay warm one of the people that were in

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Hmm.

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the library with them, had a copy of the Gutenberg Bible in his hands, and he was saying that if West you know a civilization is dying, he’s at least taking a piece of civilization with them to whatever it was going to be moving forward and so it’s that kind of an idea that you

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just immediately connected. So out when Bob the Builder and in went.

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You know this idea.

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I

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Revived Bill to the Guttenberg Bible. You’d love to see it

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Yes Bob is fixing the Gutenberg Bible now.

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But anyway, so it really made me think. How can we see where that continues moving forward, based on what you were saying books or goals?

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People are gold, and there’s so much information in books, and, by the way, for anyone that is not doing it have this idea, and I can’t remember exactly who said it.

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I think it was Zig Zigler, but I really don’t remember ‘automobile University’ right.

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Yes, it was like it. Yep.

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We’ve spent. We spend so much time in our cars.

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There is so much time in traffic. If you’re in a position that you can listen to a podcast you can listen to a book on tape or an MP3

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file right because book on tape that’s like so yesterday.

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But but if you’re in that position where you can just plug your phone into the car and start listening there’s a lot of information that you can be consuming that you can be getting an idea but what you need to also do is as one of my mentors Dan Kennedy, a prolific

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author and amazing marketer. Dan Kennedy recently said that you need to be listening with a full brain right brains on when you’re listening to whatever it is that you’re doing?

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Because you never know when that nudging is going to be dropped and it’s going to allow you to transform your business to transform your life think about that for a second.

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If we go back over the last, give or take 20 min that we’ve been talking on the show I’m sure there was at least one nugget that may have had a potential benefit for you that can really transform where you are now to where you might be in 6 months, 12 months down the road you just have to

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Find it and take action. That’s the other thing that a lot of people fail to do.

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Very often I’m asked when I’m on interviews.

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I’m asked, and what are your final thoughts? And I always say, Take action right.

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You spent the last X amount of time listening, taking notes. I mean I give presentations all over the place, and people come up to me.

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I took 20 pages of notes from you. And it’s nice to hear that I mean it’s an ego boost. Right?

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We’re both the extroverted introvert.

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And so when people come up, and they say that you’re already uncomfortable, being out of your shell a little bit, and you need to retreat.

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But people are coming up and saying that was great. I loved it and I always ask the same question: What are you gonna do now?

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Right. What is your biggest takeaway if I speak, online and people are connecting with me on Linkedin, I ask them.

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Thank you so much for connecting what was your biggest Aha!

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Moment. Right. What is it that you’re going to do with this going next?

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And so it’s really important that you think about where you’re going and start putting a plan of action into place and it’s not just having the plan.

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It’s actually executing on the plan, as Dom said, he made that focused move right?

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He went from doing the library to publishing his books, to showing, doing his show to interviewing authors and being on other people’s shows and getting out there, and really making a huge difference in what he was doing it’s now up to you to figure out where you’re going to be going to so don let me ask

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You, though as we look forward over the next 12 to 18 months. What is next for Dom Brightmon?

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Sure thing working on a wonderful online course is going to be the Pod book, of course, to really start a podcast.

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Write a book, and create a legacy where you get to write a write a book, do a podcast, or if you want to do both a creative legacy gonna put an all my course together, folks who wanna do just that cause can’t believe been podcasting for 5, plus you’ve now done over 700 interviews of

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700 different folks across the globe, and it’s like, okay.

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I guess I got stuff to share with somebody that might help them to get to the next level and definitely doing some more, speaking as well actually going to be speaking a podcast in 2023 in January down on Orlando and doing ten-minute ignites talk down at the Maryland library

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Association in May as well so got a couple speaking engagements lined up as well it’s looking forward to getting out there more often getting the voices out there spreading the good.

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Word of hey? Read, to lead and out. Read your competition to out read your competition

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And that is definitely words to live by. You want to really be out there, as you say, advance others to advance yourself right when you can be helping others right.

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It’s always going to be. How do you continue moving forward as of the day this recording, we’re in middle of the holiday season one of the things that we know is it’s not just about what we’re consuming?

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Is what we’re giving back as well. It’s how we are going out there.

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How we are helping others, how we are really making that difference in other people’s lives, and dumb.

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I know that with the presentations that you’re going to be giving and the course that you’re going to be creating is going to be really propelling many more people to get that next step in what they’re doing and how they’re going to be better off tomorrow than they are today when

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They’re listening to those ideas. And again, what is that?

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Notugget. What are you going to do with it? And when are you going to do it?

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I go into every presentation, every networking, meeting, everything I do with at least one goal in mind. It’s not just.

00:25:04.000 –> 00:25:08.000
I’m gonna go see what happens, and all right, I get a lead.

00:25:08.000 –> 00:25:15.000
I get a conversation? No, because if you don’t go in with anything specific in mind, you walk out with nothing specific.

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Yup!

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If you walk in with something in your mind, you get that and I talk about this when I talk about time management, too, and I’m just going to quickly share to your dumb.

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If that’s okay, one of the things that we know.

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If you call up the cable company they’re gonna tell you we’re gonna be there between 8 and 12, 12 and 4.

00:25:38.000 –> 00:25:39.000
yup.

00:25:39.000 –> 00:25:50.000
Right. They can never get any more tight. I had the oil company come recently, and they said, between 8 and 6 like, Really, you can’t fight in that anymore.

00:25:50.000 –> 00:25:59.000
No, but we’ll have him call you luckily. Happened to finish up a meeting, and I was walking by the door, and I just happened to hear the truck.

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And I opened it up and lo and behold, the guy was there, and he said it wasn’t even on my ticket to call, but getting back, though to time management, though, and this is where really is important.

00:26:08.000 –> 00:26:28.000
If you know, though, that the cable guy might show up at 12 to 4 or 4 to 8 whatever that time frame is that you’re there, and you need to get dinner for your family because you don’t have anything in the house that you can make for dinner, what are you going to do your’re going to go to

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The market, and you know you’ve got 1 h before the cable guy might be there so you’re gonna go to the market and your God you’re going to get everything through within that hour.

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If you have 2 h to spend, though instead of that 1 h it’s going to take you that long, too.

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There’s a rule. I believe it’s Parkinson’s rule.

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That says that time is going to expand to the allowed amount, or the amount of work expands.

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The amount of time that you have. And so when you are dealing with that kind of situation, you need to really be clear.

00:27:07.000 –> 00:27:13.000
This is what I need to do. This is where I need to be, and what I need to get.

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The same goes when you’re doing anything out there. If you’re going to a networking meeting if you’re going to a presentation, you have to walk in with at least one thing that you intend on doing so you can then get that when you walk out too, many people go around life, and they go through

00:27:33.000 –> 00:27:36.000
Life, and they say all right, whatever it doesn’t matter.

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I’m gonna get whatever I get, because it’s free or it’s only $10 for me to go.

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So it’s not going to make a difference. You need to be where people are gonna be just like you right, and if you’re going to the free events, the free events are great, but you’re also going to be getting the people who are looking to spend free, not looking for the people who are going to really be

00:27:59.000 –> 00:28:04.000
Interested in talking with you again. How are you spending your time?

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What are you doing with your time? That’s going to make that difference, and that goes back to the conversation.

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The that we’ve been having throughout this conversation, Dom, so not that you spend your time in any way like that.

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You are totally zeroed in on what you’re trying to do.

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But Don, let me ask you, how can people find out more about you?

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So that they can be following you no one. You’re going to be putting out that pod book course, and you

00:28:35.000 –> 00:28:50.000
Sure thing usually try to keep it as easy as apple pie and you can head over to DomBrightmon.com that’s DomBRightmon.com and if you’ll subscribe to my email this’s got a free ebook for you called the 21 lessons learn from podcasting if you want

00:28:50.000 –> 00:28:59.000
to start to launch, grow and manage a podcast, of your own, and it’s all on DomBrightmon.com

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And thank you so much, Dom, for that, and definitely check out that 21 lessons learned from podcasting because you’re really going to be in a better position you’re trying to think how can I get out there and market myself better and by the way it’s not just if you’re an

00:29:18.000 –> 00:29:23.000
Entrepreneur and business owner that you need to be thinking about branding.

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You need to be thinking about branding, even if you are just a banker or a a plumber, it really doesn’t matter what you do.

00:29:34.000 –> 00:29:35.000
People are going to know you, and they want to do business with you.

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If today you’re doing banking, and tomorrow you’re starting to sell hats.

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They need to know who you are and what your brand is.

00:29:47.000 –> 00:30:10.000
One of the things that we’ve seen over the last several years is that with the Covid pandemic with the economic pressures going back many years, even people needed to change industries simply because the industry did not survive what the business was like before one of the things we saw with mortgage

00:30:10.000 –> 00:30:19.000
Brokers in the 2008 great recession, many mortgage brokers left the industry entirely because they couldn’t make a living anymore.

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As a move forward, and so you need to have that brand as you when you’re moving forward, and that’s what’s really important.

00:30:25.000 –> 00:30:34.000
So if you’re thinking about this is only for people that are entrepreneurs, and has their own business.

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The idea of writing a book having a podcast having a brand is not something that is limited to only the entrepreneurs out there.

00:30:45.000 –> 00:30:50.000
This is really important. If you’re out there and you’re trying to figure out well, what can I do.

00:30:50.000 –> 00:30:57.000
That is going to really allow me if tomorrow I need to change the place where I am.

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People will connect with you because you’re you, not because of what you do.

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And so you need to be thinking about where you go on a podcast and having a book is certainly one of those ways that you can help yourself to stay in that elevated position.

00:31:13.000 –> 00:31:19.000
Stay more top of mind when people are thinking he or she knows something about this.

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Let me see what they can do to help me. And that may be your next career.

00:31:22.000 –> 00:31:30.000
Step something if you’re looking at retiring something you can do in retirement.

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So that can either fill your day or give you extra spending capital, that you can take advantage of knowing that you’re helping other people.

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So it’s really important that you pay attention to that.

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But you really focus in on what it is that you are doing, and how that is going to make a difference in the long term.

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So Dom, I want to thank you again for being my guest on the show today.

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It was extremely eye-opening and really thought provoking, and I know our little listeners are gonna get so much benefit out of it.

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Oh, thank you, Chat, just be fun on all the buns, especially honey and cinnamon

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Sit-in buttons. Definitely go, honey buns, too, for that matter.

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So again. Thank you so much, Dom. Thank you all for listening, and until next time this has been another episode of MOJO.

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The Meaning of Life and Business. And here’s to your success.