Are you familiar with the Pareto principle? That’s the idea that 80% of what you do produces 20% of what you get or vice versa – 20% of what you do produces 80% of what you get.
Why is this important as we look at business? Because in business, when you focus in on the five key areas in your business that drive revenue, you quickly realize that a lot of what you do otherwise only accounts for 20% of your overall revenue and so it can be delegated to another member of your team.
I will give you this formula to create massive exponential growth for your business immediately.
If you ask any small business owner what they need most in their business, you get the same answers every time: More clients, revenue, and profit.
There are five critical areas every small business owner MUST address in order to attract new clients, generate more revenue, and increase profitability:
- Leads
- Conversions
- The number of transactions
- The average sale value
- Profit margins