The Power Of Podcasting

For many people, one of the best ways to reach more people is through the power of public speaking.

Podcasting is one form of public speaking that can be very advantageous for professionals looking to reach a broader audience.

How do you get started though and what should one be looking for when considering launching a new podcast?

That’s where Luke Jean-Louis and I come in where they talk about podcasting and give you some ideas that you can use if you are considering launching your own podcast, or if you already are podcasting, perhaps remind you of something you already knew but needed to be reminded of the same.

About Luke Jean-Louis: Luke Jean-Louis hosts The Deep Voice Man Show where guests can promote themselves, share their expertise, and impart their life lessons. Starting the show has been life changing for him because it has expanded his network. Through the podcast he has been introduced to several opportunities and amazing individuals.   

As a result of hosting the podcast, he realized that he wanted to exit the Rat Race and have time freedom. The guests he spoke to inspired him to do so. After researching and experimenting with several different methods, he decided on his exit path: helping businesses expand.

Connect with Luke on LinkedIn, and on Instagram, Twitter, & Pinterest @LukeJeanLouis; Facebook; online at http://thedeepvoicemanshow.com/

Transcript (auto-generated; may contain errors)

00:00:00.000 –> 00:00:08.000
Welcome to another episode of “MOJO: The Meaning of Life & Business.”

00:00:08.000 –> 00:00:27.000
On today’s program, we’re going to be talking about podcasting, and why podcasting can be an incredible opportunity for those people who are looking at meeting other folks, as well as being in a position to have a great value.

00:00:27.000 –> 00:00:46.000
And also, more opportunities to reach the people that you’re trying to reach. And so I’ve got a guest with me today. His name is Luke Sean Lee, who’s going to be talking about why somebody should want to be in podcasting but before I bring Luke and let

00:00:46.000 –> 00:00:48.000
me tell you a little bit about him.

00:00:48.000 –> 00:01:02.000
So Luke john Murray hosts a deep voice man show where guests can promote themselves, share their expertise and impart their life lessons. Starting the show has been life changing for him because it has expanded his network through the podcast.

00:01:02.000 –> 00:01:13.000
He has been introduced to several opportunities and amazing individuals. As a result of hosting the podcast, he realized that he wanted to exit the rat race as he called it, and have time freedom.

00:01:13.000 –> 00:01:25.000
The guests that he spoke with to inspired him to do so. After researching and experimenting with several different methods, he decided on and on his exit path, helping businesses expand.

00:01:25.000 –> 00:01:28.000
Luke. Welcome to the show.

00:01:28.000 –> 00:01:43.000
Wow, thank you so much. I’m glad to be here. Jennifer, and it’s not often that I get to be a guest on a podcast, and every time I’m on, I’m always a little nervous, but I’m very excited and happy to be here.

00:01:43.000 –> 00:01:45.000
Yes.

00:01:45.000 –> 00:01:47.000
So let me first.

00:01:47.000 –> 00:01:49.000
Set your mind at ease.

00:01:49.000 –> 00:01:57.000
Don’t worry about the nerves. I know that anytime we get up and we’re talking there’s definitely some nerves.

00:01:57.000 –> 00:02:05.000
And I believe that the reason that we do that is because we want to deliver our message to help so many other people.

00:02:05.000 –> 00:02:19.000
And so that’s why our nerves are acting the way that they are acting because it’s the universe giving us those spidey sense tingles that we know exactly where we need to go to help the people that are listening.

00:02:19.000 –> 00:02:38.000
So that’s what I would say on that but you’ve been on the other side, quite a few times I, as I mentioned to you in the green room, I know quite a few of the folks that you interviewed for your deep voice man show, and you’ve got quite a selection of

00:02:38.000 –> 00:02:49.000
amazing folks that were on yourself. So, that brings me to the first question now that I wanted to ask you.

00:02:49.000 –> 00:02:52.000
You’ve been doing the show now for.

00:02:52.000 –> 00:02:59.000
What about a year and a half or so I think it was interesting when you started.

00:02:59.000 –> 00:03:09.000
So, what, what made you decide to initially get into podcasting.

00:03:09.000 –> 00:03:14.000
It’s interesting how it all happened, I read a book.

00:03:14.000 –> 00:03:28.000
Because you know I’m always buying books always reading books, you know, I love to read nonfiction things on personal development business finance history, you name it, and so I was reading a book on networking on how to get referrals.

00:03:28.000 –> 00:03:47.000
I wrote the name of the book I don’t remember the name of the author, the name of the book was unstoppable referrals and the author has his own podcast so in the book, he talks about his story and how he, you know, came up with the, the idea of interviewing

00:03:47.000 –> 00:03:58.000
people as a way to network and so and so, I read that book and I read his other books that delve more into a story, particularly exponential networking which is excellent.

00:03:58.000 –> 00:04:09.000
So he talks about how he went to a town where no one knew who he was and he had to network and he had to figure out, how is he going to network, how are you got to build these relationships, he knows no one.

00:04:09.000 –> 00:04:22.000
So he decided he came upon an idea to interview folks, and at the time podcasting didn’t really exist. So what he did was he would record these interviews with folks and put them on a CD ROM.

00:04:22.000 –> 00:04:35.000
And so, what would happen with the interviewed several different people, put them on a CD ROM you would I think hand them out or either sell them to others, and it helped them to build relationships with folks because what he found was that when he would

00:04:35.000 –> 00:04:47.000
go out and essentially requests interviews with people, almost always they would say yes because everyone likes to promote themselves to talk about themselves.

00:04:47.000 –> 00:05:02.000
And so it was a great way to kind of get his foot in the door, and to build relationships with the kind of people he wants to build relationships with, and he found it to be a very effective way to network and and and to build relationships and to benefit

00:05:02.000 –> 00:05:18.000
from them. It’s a great win win situation for everyone involved. So he what he recommends to people is also writing a book, but he’s very big on the interview process for networking so I read that book and that inspired me so I decided how am I going

00:05:18.000 –> 00:05:29.000
to go about and do this so I went online. I mean, I want to know how to start a podcast, and I found out there’s a free platform to start a podcast called anchor, which I always plug.

00:05:29.000 –> 00:05:44.000
I don’t get anything, or maybe I get a little bit but not too much from promoting them. And it’s something I recommend to everyone that if you want to network, you want to do it in a direct targeted way, start a podcast where we interview the types of

00:05:44.000 –> 00:05:58.000
people that you want to interview with, and it helps you tremendously so I can’t recommend, I can recommend this method, more

00:05:58.000 –> 00:06:16.000
Oh by the way is Steve Gordon. Yes. So, it’s a great way to be meeting people and you’re right i mean one of the things that so many people get when they’re listening to podcasts, is that they’re learning. And one of the things that I’m personally doing

00:06:16.000 –> 00:06:34.000
with my podcast is also taking some of the things that I’ve been learning from all of my guests. Luke as of when we are recording this show, you have 109 episodes already that you had dropped, up until this point.

00:06:34.000 –> 00:06:57.000
Row, that’s a great amount of content for you to potentially start thinking how do I take the lessons that I learned and condense that into a form that people can start getting even more value of what the experts that you’ve spoken with have important

00:06:57.000 –> 00:07:00.000
right i mean if your episodes.

00:07:00.000 –> 00:07:07.000
There’s episodes I’m just really quickly seeing raining in the hour, hour and a half range.

00:07:07.000 –> 00:07:12.000
You know, one even as long as two hours

00:07:12.000 –> 00:07:30.000
that I’m seeing right off the bat, which is an incredible amount of time that people are listening, they may not have two hours to listen but if you can condense the information that you are getting from all of these amazing folks into a book, they may

00:07:30.000 –> 00:07:47.000
be able to read three or four pages of the key takeaways on each of these speakers. Every morning, and that’s by the way for those of you that are listening if you’re not reading business books and you’re in the business world, think about doing something

00:07:47.000 –> 00:08:06.000
where every morning. You read two or three pages of a business book because it’s going to immediately change your mind and focus in new directions to allow you to find new opportunities in your business, because you’re hearing what someone else is saying

00:08:06.000 –> 00:08:32.000
and sometimes you may be needed to be reminded of what it is that you are not doing that is making a difference in terms of where you can start going from there.

00:08:32.000 –> 00:08:39.000
What is the biggest thing that you’re trying to do in your show.

00:08:39.000 –> 00:08:55.000
You know it’s interesting my goals sort of changed. In the beginning, from the beginning when I started the show, so I’ll tell you that. Currently, the biggest thing I’m trying to do is, I would love to reach out and network and interview entrepreneurs

00:08:55.000 –> 00:09:03.000
particularly med spas but doesn’t have to be that niche, it could be any kind of business owners, and you know I want to build relationships with them.

00:09:03.000 –> 00:09:10.000
And I want to, you know, start off these relationships by providing value which is so important.

00:09:10.000 –> 00:09:19.000
That’s why you know I never start a relationship by talking about what I want to do or what I want to sell. It’s all, it’s all about what I want to do to help the other person.

00:09:19.000 –> 00:09:27.000
There’s as you mentioned, when you read books, it helps you out tremendously. I read a book by Bob Burg called endless referrals.

00:09:27.000 –> 00:09:30.000
He also wrote another book called The go giver.

00:09:30.000 –> 00:09:44.000
I love those books highly recommend them. And it’s all about, you know, as you as you know everyone knows what a go getter is but to be a go giver means they give value, and you get in return, and that is so important.

00:09:44.000 –> 00:09:48.000
And that’s why I try to help people my network as much as I can.

00:09:48.000 –> 00:10:01.000
Not just with interviews but I try to introduce some other podcasters I try to introduce them to other people who can help them. I tried to purchase whatever they’re trying to sell or try to connect them with someone who could be a customer who can lead

00:10:01.000 –> 00:10:20.000
them down a path. So it’s all about helping someone out in any way, in every in every in any way that you can. And you know I don’t even talk about what I’m offering until much later down the path and saw because I’m engaging in that that law of reciprocity.

00:10:20.000 –> 00:10:35.000
That Cialdini talks about in his book called influence. And so, You know you want to engage in that pet lots of power rule, powerful law that human beings followed that, you know, you always want to return the favor.

00:10:35.000 –> 00:10:50.000
Whoever has helped you, you want to find ways to help them. And, you know, it’s all about building friendships, you know as Ivan Mizner talks about in his networking books, he, he mentioned that, you know, you never have to sell a friend.

00:10:50.000 –> 00:10:54.000
Right. And it’s so important.

00:10:54.000 –> 00:10:58.000
So, to, to have as many friends as possible.

00:10:58.000 –> 00:11:03.000
It makes your job a whole lot easier.

00:11:03.000 –> 00:11:07.000
Your you’re 100% right with what you’re saying on that.

00:11:07.000 –> 00:11:18.000
And, you know, one thing that I’ve been saying for so long is that networking is not really what you want to do is relationship working.

00:11:18.000 –> 00:11:24.000
Networking is when I go and I give you a card and I say let’s do one.

00:11:24.000 –> 00:11:31.000
I go and I can get so many lunches, but am I actually getting a relationship.

00:11:31.000 –> 00:11:41.000
Think about it from this perspective when you’re out at a networking event so many people still amazingly enough, or go around the room. What do you do.

00:11:41.000 –> 00:11:58.000
Here’s my card let’s do lunch and they move on as quickly as they can in the next one because they want to speak to 1500 people whatever it is right in that time and they really don’t care to talk to anyone else, and actually get to know them.

00:11:58.000 –> 00:12:03.000
And then you’ve got those few people who really understand the game.

00:12:03.000 –> 00:12:19.000
And they’re there to create the relationships, make matches, where appropriate, like you were saying Luke if there’s someone who’s got something that maybe you don’t need, but you know someone else does your immediately connecting the dots, and it’s the

00:12:19.000 –> 00:12:33.000
way that you can make that happen. For so many, but the problem is too many people forget that relationships on the other hand is all about getting the relationship first.

00:12:33.000 –> 00:12:47.000
And it’s kind of also by the way if you think about it and not to do a gender stereotype, but men typically network and do business, transactional Lee, or women are more relation.

00:12:47.000 –> 00:12:57.000
And so it’s really important in terms of relationship that that happens, but think about how you’re doing it in your own world.

00:12:57.000 –> 00:13:11.000
As you’re listening to this, what are you doing to really make a difference and by the way one other thing that you can do immediately because Luke said something really important before I don’t know if you guys caught it but the power of reciprocity.

00:13:11.000 –> 00:13:24.000
The power of reciprocity comes into play when you do something for someone else without necessarily expecting anything in return. And one of the easiest ways that I’ve done this and Luke, I don’t know if you do this as well.

00:13:24.000 –> 00:13:31.000
but I asked people when I first meet them. Hey, let me ask you, what are you trying to do this year.

00:13:31.000 –> 00:13:51.000
And sometimes they’re going to tell me things that I don’t have any connection with you mentioned you recommend anchor. By the way, for those of you that are listening, anchor.fm is the platform that Luke was mentioning, we happen to be using anchor as

00:13:51.000 –> 00:14:07.000
well as our hosting platform for the podcast. But what it comes down to anchor comes down to other services, even if you’re not getting paid for that referral, and it doesn’t have to be something you’re getting paid for.

00:14:07.000 –> 00:14:24.000
Just tell the person this is something that they can use that is going to help them fulfill their goal or their needs. And it’s amazing how that power of reciprocity starts being returned, where people come back to you.

00:14:24.000 –> 00:14:26.000
So, absolutely.

00:14:26.000 –> 00:14:36.000
Let me ask you in terms of your podcast I mean you’ve done 109 episodes like we mentioned, we’ve already covered.

00:14:36.000 –> 00:14:45.000
If you went back to the beginning to not your first episode because the first one is just you talking.

00:14:45.000 –> 00:14:49.000
But the second episode where you actually had your first guest.

00:14:49.000 –> 00:14:53.000
Right, what would you do different.

00:14:53.000 –> 00:15:05.000
Wow, that’s a great question there’s a there’s a couple different things I would, you know, if I could look back, doubt doubt would do differently you know I see say hindsight, 2020.

00:15:05.000 –> 00:15:13.000
I still would have kept the same guest. I don’t think anything was wrong with the guest I thought they’re all great.

00:15:13.000 –> 00:15:25.000
But there were a lot of mistakes and hiccups that I made so you know it’s it hurts when I have to listen to the early episodes, because I you know as you do podcasting and interviewing you become more polished you get better at it.

00:15:25.000 –> 00:15:40.000
So, when you have to listen to the stuff you did in the beginning, there’s all these mistakes so in terms of what I would do differently. I had this kind of bad habit of, you know, when people were talking I would, I would give these verbal cues, you

00:15:40.000 –> 00:15:47.000
know, like, Oh yes, and then I noticed that when, in the early episodes I did that a lot.

00:15:47.000 –> 00:16:01.000
And it was like, oh my goodness it’s like so I didn’t interrupt but I do we’re just too many, you know, verbal cues are good because it lets you know, it lets the speaker know that you’re listening, but I kind of overdid it, so it was something that had

00:16:01.000 –> 00:16:10.000
to be brought to my attention and you know I took the feedback, I, you know, so I’ve gotten much much better at interviewing people and and doing follow up questions.

00:16:10.000 –> 00:16:23.000
So when I listened to those early episodes I hear Oh, you know I hear all the mistakes. You know I hear you know there were a lot more fillers. You know the arms and ahhs, but not so it actually hurts for being listened to the early episodes.

00:16:23.000 –> 00:16:25.000
So I would do that differently.

00:16:25.000 –> 00:16:42.000
I guess the other things I would do differently is perhaps based on the goals I have now I think I would have interviewed more, maybe more entrepreneurs, but I do believe I interviewed a fair number of them I interviewed quite a few business coaches which

00:16:42.000 –> 00:16:52.000
I don’t regret at all I love interviewing business coaches, you know, the thing about networking is that each person is a bridge to roughly 200 people that you don’t know.

00:16:52.000 –> 00:16:57.000
And so that’s why networking is so important.

00:16:57.000 –> 00:17:08.000
You know allows you to expand your reach. And so, you know, it’s best to to do targeted networking to kind of. That’s why I love, LinkedIn, I think I met you on LinkedIn.

00:17:08.000 –> 00:17:21.000
That’s how we started our supposed to relationship. And we have you know a lot of mutual connections and so love LinkedIn LinkedIn is a great place to do a search to find the type of people that you want to build a relationship with, and you reach out

00:17:21.000 –> 00:17:36.000
to them, you know, do a connection request and offer value Don’t try to sell anything that’s, don’t, don’t do that, you know, that’s a big mistake people make, particularly at the networking events so you talked about how the men tend to do it wrong,

00:17:36.000 –> 00:17:52.000
and the women tend to tend to do it right. So, that but the thing about podcasting is that you want to stick with it. It’s not about trying to get the largest audience or trying to make a ton of money it’s again it’s about networking, and it’s about building

00:17:52.000 –> 00:17:57.000
relationships The audience will come Don’t worry about it. You know, then the beginning it might be a few people listen to your show but you just got to stick with it.

00:17:57.000 –> 00:18:10.000
You know, in the beginning, it might be a few people listen to your show but you just got to stick with it. And so, you know, unfortunately, the average podcast is about only seven five or seven episodes, which is, which is a darn shame.

00:18:10.000 –> 00:18:23.000
But I think I got off track with the answer your question so I apologize for that but again to the changes I would make would be the, the way I communicated during those interviews that’s the big one.

00:18:23.000 –> 00:18:27.000
Yeah.

00:18:27.000 –> 00:18:36.000
I’ve got a little button. For those of you that are listening to this you obviously can’t actually see it.

00:18:36.000 –> 00:18:45.000
But for those of you that are watching the video, there’s that little thing right here that I’m holding in my hand, there’s a little button and talk to Luke’s point.

00:18:45.000 –> 00:19:05.000
As soon as I finish asking a question, I click that until I’m ready to speak, and it’s, to make sure that there’s that conscious point where you’re not going to be making any interruption, and if using a tool like zoom or using a tool that allows you

00:19:05.000 –> 00:19:16.000
to do recording Skype or whatever there is. There’s a lot of tools I just, there’s a keyboard function or an on screen function that allow you to also mute yourself.

00:19:16.000 –> 00:19:34.000
It’s a great way to make sure that you’re not going to be interrupting the guests that you mentioned loop that you would be changing. If you can go back and you’re right i mean there’s so many things that you change as the show evolves.

00:19:34.000 –> 00:19:38.000
As an example, when I first started this show.

00:19:38.000 –> 00:19:59.000
I had a completely different cover art that was fine but it wasn’t related to what people may have been searching, or the thing like they say a book cover is the first thing that a lot of people look at to decide whether or not they want to read the book.

00:19:59.000 –> 00:20:01.000
Right. Same goes for podcasts.

00:20:01.000 –> 00:20:11.000
It’s a cover doesn’t match. Some people may just continue scrolling by, even if the topic, or the title of the show, makes a lot of sense.

00:20:11.000 –> 00:20:27.000
And so, there’s a lot of those things that you learn as you keep evolving in the process on my other show we also change the cover of the show. After two seasons on the other step.

00:20:27.000 –> 00:20:37.000
So there’s all of those different ways that you look at what is it that you do and how do you continue to grow after all.

00:20:37.000 –> 00:20:58.000
As the saying goes, if you didn’t learn something today you didn’t change, or you’re dying. And right so take that into account for those of you that are thinking about maybe creating your own podcast and listen to some of the mistakes the ideas and where

00:20:58.000 –> 00:21:12.000
Luke and I are in terms of some of those issues that we’ve mentioned that you can certainly think about. So, now let me flip the question a little bit.

00:21:12.000 –> 00:21:15.000
We spoke about the things that you would change.

00:21:15.000 –> 00:21:30.000
And you kind of touched on the things that you would absolutely not change. Is there anything else though that you would certainly keep without making that change.

00:21:30.000 –> 00:21:42.000
Sure, the things that I that I started doing and continue to do that I would keep. Absolutely. I would still keep it a business podcasts, I would still keep it on that focus.

00:21:42.000 –> 00:21:47.000
It’s interesting, I tend to, You know, I think.

00:21:47.000 –> 00:21:56.000
Before I think I mentioned this before, one of the things that would change, to answer your previous question was, I would have been a little bit more targeted in terms of people I would interview.

00:21:56.000 –> 00:22:07.000
In terms of being more entrepreneurs, but I guess in terms of what I would keep. I would still keep it business podcast I’d still be the main focus.

00:22:07.000 –> 00:22:22.000
I would still, you know, have the same type of questions about, you know, and then I let the guests talk, I like your idea of, you know, with the button I’m going to definitely steal that from you and whatnot.

00:22:22.000 –> 00:22:38.000
And now I know you know you had mentioned before that some of the episodes are long and that’s something that I thought about changing, and I very well may in the next season but I’m okay with the length of the episodes in the first season, because it’s

00:22:38.000 –> 00:22:50.000
all about building the relationship. And so that, you know, I don’t want to rush the guests I let them, you know, give answers at any length, that’s the long episode because again, you know, sometimes you haven’t guessed who likes to talk.

00:22:50.000 –> 00:23:03.000
And so I would just let it go. And because it’s all about building a relationship and I didn’t want to rush the guests, and you know Joe Rogan was the number one guy in our industry podcasting.

00:23:03.000 –> 00:23:10.000
I don’t agree with everything Joe Rogan says, and he’s in a little bit of trouble right now but that’s another topic.

00:23:10.000 –> 00:23:14.000
He has a three hour three hour long podcast.

00:23:14.000 –> 00:23:25.000
And he’s the number one guy right and so I thought to myself, hey if Joe Rogan can have three hours, I can do two hours here and there, you know, might not.

00:23:25.000 –> 00:23:35.000
That’s what I figured So, but going forward I’m definitely going to shorten the episodes but I don’t regret having a lengthy episode and season one. I would still keep it that way.

00:23:35.000 –> 00:23:55.000
And just one thing that I would add to that point, and another one of my guests. Michael koala mentioned when we were talking about video content. But the idea is the same whether it’s video podcasting or any other medium.

00:23:55.000 –> 00:24:16.000
And that is the lane is, as long as the episode needs to be or the topic needs to be to get the point across, without it getting to a point where you start boring the audience right because the last thing you want is for them to tune you out.

00:24:16.000 –> 00:24:19.000
But when you’re recording the episode.

00:24:19.000 –> 00:24:35.000
I mean, here’s an example, the longest show that I did in this particular show was about 54 minutes, if I remember correctly, one of my first shows that I did in this mode of the meaning of life and business show.

00:24:35.000 –> 00:24:52.000
And what I did in that interview was a gentleman who was talking about privacy and confirming who we are as an identity issue. But the really cool thing about who he is.

00:24:52.000 –> 00:25:08.000
You know the app store that sits on your phone. I don’t care if you’re an iPhone or Google Android user, the App Store is still there, it’s just the Google Play Store or the Microsoft Store or the App Store.

00:25:08.000 –> 00:25:10.000
He’s the guy that invented it.

00:25:10.000 –> 00:25:22.000
Oh wow, that’s a pretty cool gap.

00:25:22.000 –> 00:25:25.000
What you need to do to do that.

00:25:25.000 –> 00:25:37.000
I decided I’m going to give Jesse that opportunity to continue having that platform. And so, sometimes it really is.

00:25:37.000 –> 00:25:41.000
Where’s the value that your audience is going to come from also.

00:25:41.000 –> 00:25:50.000
And part of that episode we actually talked about his experience when he invented the App Store and sold it to Steve Jobs.

00:25:50.000 –> 00:26:02.000
And so that was a really interesting conversation and so you were saying in terms of what you might do in season to think about though if I can just make this recommendation.

00:26:02.000 –> 00:26:11.000
And by the way, for those of you that are listening realize a podcast, can be completely organic right I just want you to think about that as you’re listening.

00:26:11.000 –> 00:26:27.000
Luke and I are kind of having a conversation here as you’re sitting there, you’re a fly on the wall literally speaking or figuratively speaking, because you’re not actually a fly but you’re sitting there as Luke and I are talking here, and you’re hearing

00:26:27.000 –> 00:26:27.000
us.

00:26:27.000 –> 00:26:41.000
us spitball and brainstorm ideas. Also, sometimes, Theodore going to actually happen. I’ve done this many times with other guests as well where I threw out possible business opportunities.

00:26:41.000 –> 00:26:56.000
If it happens it happens if it doesn’t sometimes. Again, there’s no such thing as a bad idea when you’re brainstorming, but you know where we are. But anyway, so what I would just say in your next season and as you continue moving on, is think about from

00:26:56.000 –> 00:27:12.000
the perspective of what are you doing, and the guests that you have, and the value that they’re bringing in terms of only like you said Joe Rogan has three hours of his program, right, there’s a lot of radio shows that are still on Believe it or not,

00:27:12.000 –> 00:27:20.000
people still listen to the radio, and a lot of the talk radio shows are anywhere from an hour to six hours.

00:27:20.000 –> 00:27:38.000
And so if you have the right topic the right listeners that are interested in the topic, and of course the guests that involve more opportunity, you’re going to be having in terms of whatever that leads to the episode maybe so for those of you that are

00:27:38.000 –> 00:27:50.000
listening, think about in that perspective as well as that, you know, where you would be lose that then brings me to another question.

00:27:50.000 –> 00:27:55.000
When you’re looking at the show.

00:27:55.000 –> 00:28:03.000
There’s people who are putting out episodes every day. Some are more than once a day.

00:28:03.000 –> 00:28:10.000
Some are once a week, like we do some are once a month.

00:28:10.000 –> 00:28:18.000
Somewhere less often. What would you say, from your perspective as far as consistency sake.

00:28:18.000 –> 00:28:45.000
What would you say would be the best way to release episodes from what you’ve seen so far what I’ve seen, and it’s interesting because in the beginning, I did as many interviews as possible.

00:28:45.000 –> 00:28:47.000
audience.

00:28:47.000 –> 00:28:57.000
I did find that to be the case but obviously you know as excitement wears down and you know you you realize you can’t just interview people all the time.

00:28:57.000 –> 00:29:01.000
Um, I guess I settled down to just doing it once a week.

00:29:01.000 –> 00:29:17.000
And I think for most people, obviously we live busy lives, once a week, I think should suffice and and that gets people and you release it, you know, at the same time, whether it’s a Monday with Tuesday and then, so people can expect it.

00:29:17.000 –> 00:29:30.000
And because at the time when I started my podcast I was unemployed. So I had a lot of free time on my hands. So I was able to interview a ton of people at that time now I’m full.

00:29:30.000 –> 00:29:42.000
I have a full time job. And so I can interview people at the kind of paste that I did when I first started, but I think it’s best to do one a week.

00:29:42.000 –> 00:29:53.000
And I think that for most people, I think they can handle that. And and I think this is what many listeners expect, so just just one a week. Yes.

00:29:53.000 –> 00:30:01.000
And so, as you think about the name of the show, the name of your show the deep voice man.

00:30:01.000 –> 00:30:15.000
The deep voice man show. When you’re looking at the name of the show. Now obviously the deep voice man show is an interesting idea. I mean, this is well let me see.

00:30:15.000 –> 00:30:17.000
You’ve got the guy.

00:30:17.000 –> 00:30:28.000
I forget his name right now he was that homeless gentlemen that he was discovered and he actually got on the radio. I’m blanking on his name at the moment.

00:30:28.000 –> 00:30:34.000
But, I mean, he had one of those true deep voice.

00:30:34.000 –> 00:30:41.000
And he definitely had the voice perfect for radio and voiceovers and things along those lines.

00:30:41.000 –> 00:30:46.000
How did you come up with your show name.

00:30:46.000 –> 00:30:55.000
And do you have any recommendations for our listeners on what they can do to come up with the name of their own show.

00:30:55.000 –> 00:31:06.000
Wow. So, how did I come up with the name it’s interesting. So throughout my life people have always complimented me on my on my voice on the pitch of my voice.

00:31:06.000 –> 00:31:17.000
I had a job where I had to communicate with people over the telephone frequently and then I spoke with one gentleman on the phone and he said you know whatever you’re doing, you got to stop you got to go into broadcasting.

00:31:17.000 –> 00:31:30.000
If you just tell me, I would hear all these compliments. And it was like in my co worker who sat right next to me you know you gotta do something with that voice that Come on, you don’t tell you that you know in terms of voiceovers right whatever you

00:31:30.000 –> 00:31:49.000
know you have to monetize it somehow. So I said to myself. All right, I’ll figure it out. So, and that’s another reason for the podcast, and in my show for the most part is, it’s essentially audio, so I don’t, I don’t really have videos of interviews

00:31:49.000 –> 00:31:58.000
that I do unless the guests requested. And this is something I may change for season two. But, so, for most of the episodes, you have to listen to the audio.

00:31:58.000 –> 00:32:13.000
And so I think which really helps for my voice to shine. And so that’s you know that’s how it all started done just you know I was blessed with this very low deep voice and and I thought why don’t I call it the deep voice man show.

00:32:13.000 –> 00:32:23.000
I was very lucky that I, I went online to search for a domain and deep voice man show was available so I grabbed it.

00:32:23.000 –> 00:32:37.000
And so I was able to take it and and then put it onto the show. And so, you know, that’s sort of how it came about. Yeah.

00:32:37.000 –> 00:32:52.000
And that’s a great way to do it and think about, from your perspective as you are looking at what it is that you are looking at naming your show.

00:32:52.000 –> 00:33:11.000
How are you, connecting it back to either the purpose of the show, or like looted in terms of how his voice sounds, or Mojo the meaning of life and business like you’re listening to right now, this show.

00:33:11.000 –> 00:33:17.000
The whole point of the show is to get the guests Mojo.

00:33:17.000 –> 00:33:22.000
When I can get what makes my guest test.

00:33:22.000 –> 00:33:29.000
It starts sending off light bulbs to the listener.

00:33:29.000 –> 00:33:43.000
What ideas. Did you get in terms of what you’ve heard so far from Luke, in terms of the information that he shared with us on today’s show. Think about that.

00:33:43.000 –> 00:33:50.000
And then the meaning of life and business because it is still life and business that we’re talking about.

00:33:50.000 –> 00:33:53.000
You can’t separate one from the other.

00:33:53.000 –> 00:34:09.000
And so Mojo the meaning of life and business became the name of my program. And it’s really important as you think about what you’re doing to think how that can further grow, and I will share with you the other show that I do as well it’s the bottom line

00:34:09.000 –> 00:34:28.000
that matters podcast comes from the name of one of my books at the bottom line that matters. And so it just was a simple idea, carry it forward, and that match the brand in terms of what I was trying to continue building, so it doesn’t have to be something

00:34:28.000 –> 00:34:34.000
cutesy like the deep, deep dish men, boys. So, which is an incredible name by the way.

00:34:34.000 –> 00:34:39.000
It’s a great tongue twister though, I don’t know.

00:34:39.000 –> 00:34:48.000
You have to say a little bit slow, but it’s definitely one of those things that as you think about it, you’re going to remember the URL.

00:34:48.000 –> 00:34:55.000
And it’s going to help you. And what you’re trying to do, to reach more people.

00:34:55.000 –> 00:35:08.000
And so, Luke. Where do you see the show going, as you go into the next season and assuming that you’ve got many more ahead of you.

00:35:08.000 –> 00:35:17.000
Where do you see the show going and what are your biggest Pope’s for the show.

00:35:17.000 –> 00:35:29.000
So, well the show so far has accomplished so much for me and I’m sure it’ll accomplish more going to the future i, where i see things going is I’m going to do more video.

00:35:29.000 –> 00:35:32.000
So there’ll be a YouTube channel.

00:35:32.000 –> 00:35:50.000
So, interviews, will be available on on my YouTube channel, the interviews will be shorter, on average, so they won’t run as long, so that’s that’s something that, that’s going to change I’m probably going to do more live shows, we’re live streaming.

00:35:50.000 –> 00:35:56.000
There’s a podcaster that I love listening and watching his show.

00:35:56.000 –> 00:36:05.000
If you don’t mind I could plug it or I won’t. I couldn’t okay so his, his show is Russ selfie.

00:36:05.000 –> 00:36:22.000
He’s out in Oregon. Great show it’s it’s a live show. And so, it’s live streamed on on LinkedIn and elsewhere so love his dinner guests on his show and so doing a live show I think would be great so people, you know, can see it live.

00:36:22.000 –> 00:36:36.000
And so again videos shorter interviews perhaps doing live shows. I’m going to try to do more targeted interviews where last year, last season I just kind of interviewed anybody I just went up to anyone do you want to get on the show.

00:36:36.000 –> 00:36:41.000
This time it’s going to be more targeted for a specific reason.

00:36:41.000 –> 00:36:56.000
In terms of what type of guests that I’m looking for. And so in that I wish to build relationships with. So, and also obviously as the show goes on I want the audience to build more I want more and more eyeballs more more ears, listening and watching

00:36:56.000 –> 00:37:10.000
the show, but you know it’s been incredible so far I have audience, people who’ve been listening to the show all over the world Africa, Asia, you name it, And so it’s very exciting and whatnot.

00:37:10.000 –> 00:37:25.000
And so, you know, I think that the show has, has a long way to go in terms of growth but it’s it’s it’s made it a long way so far. So, which is great.

00:37:25.000 –> 00:37:31.000
And congratulations on all of the success that you have had on the program.

00:37:31.000 –> 00:37:33.000
Thank you so much.

00:37:33.000 –> 00:37:34.000
Absolutely.

00:37:34.000 –> 00:37:36.000
So Luke.

00:37:36.000 –> 00:37:53.000
If people want to get more information about this show, or to even potentially be a guest on your show. How can they find out more information, or so they can reach out to me on my Facebook page.

00:37:53.000 –> 00:38:01.000
You know they can go there the obviously I think you’ll have in the show notes, they can go to. They can reach out to me on LinkedIn.

00:38:01.000 –> 00:38:06.000
When I prefer people connect with me on LinkedIn, but it could be anywhere.

00:38:06.000 –> 00:38:13.000
You know I always say yes to almost every connection request so you can find me to my name, Luke john we.

00:38:13.000 –> 00:38:22.000
And, you know, I could spell it out for you but I think, again, you’ll have to, I’m sure in the show notes, so you can reach out to me on LinkedIn, you could reach out to me on Instagram.

00:38:22.000 –> 00:38:25.000
You can find me on Instagram again for my name.

00:38:25.000 –> 00:38:43.000
You can also email me. All right, so and you again you could reach out to me on the facebook page and follow the show on there you can reach out to me on the YouTube channel become a subscriber and whatnot, and to expand on your last question I also want

00:38:43.000 –> 00:38:57.000
to say that a future plan I have is also write books. So I’d love to write books, I’d love to turn the interviews that I’ve done with guests into books, so that that’s something that I would also like to do as well.

00:38:57.000 –> 00:39:11.000
Going into the future. So, you know, not just to be a podcaster but to be an author as well. So, you know, that’s essentially how you can reach me. It’s easy to connect with me on social media or email or whatnot.

00:39:11.000 –> 00:39:14.000
Thank you.

00:39:14.000 –> 00:39:23.000
And thank you for that, and we said it earlier and you said it again in terms of having the book.

00:39:23.000 –> 00:39:35.000
One of the biggest things to help you in your networking but really more importantly relationship working, is if you have a buck.

00:39:35.000 –> 00:39:46.000
That’s how many people are out there, and they are trying to say that they’re the subject matter expert in a given area.

00:39:46.000 –> 00:39:52.000
But when you can show an actual copy of a book.

00:39:52.000 –> 00:40:09.000
And you can you know like the copies that for those either watching this on video, you see behind me copies of my books. For those of you that are listening they’re on Amazon and Barnes and Noble during, you know, The big stores where you can find my

00:40:09.000 –> 00:40:16.000
books, and the idea is that the more that you can see.

00:40:16.000 –> 00:40:21.000
Walk. She has a book, he has a book.

00:40:21.000 –> 00:40:27.000
It changes the credibility. It changes the perception immediately.

00:40:27.000 –> 00:40:35.000
Oh my god, you’re an author, and people then want to get the author signature in the book.

00:40:35.000 –> 00:40:57.000
I had lunch with some business people before the new year, and they got a copy of my book, and they asked me to autograph it, because, hey what I’m getting your book, I’m with the author I have the author to sign my book.

00:40:57.000 –> 00:41:14.000
And so it really starts changing what you’re doing and it really starts, adding even more value to what you’re trying to do. And in terms of pricing the book, it could be something really inexpensive, it can be something crazy like that.

00:41:14.000 –> 00:41:16.000
Like a textbook.

00:41:16.000 –> 00:41:25.000
We’ve seen those prices, and even on some regular business books I mean amazingly enough, I’ve seen when you look on Amazon, there $400 for business.

00:41:25.000 –> 00:41:41.000
I mean that just blows my mind, I feel like I’m back in college when I’m looking at those spreadsheets, but in terms of the idea though, is it’s really important in terms of what is it that you’re doing that is going to really make the biggest difference

00:41:41.000 –> 00:42:00.000
in your life and the lives of people that you can touch, having your own podcast or your own email list or your own social channel youtube channel whatever it is that is the way that you want to connect with people and by the way, when we use the term

00:42:00.000 –> 00:42:05.000
podcast, podcast can include audio can include video.

00:42:05.000 –> 00:42:24.000
It’s not only an audio format, in the beginning of days when Steve old sure who is by many people credited with being the godfather of podcasts. When he created them, or really made them popular.

00:42:24.000 –> 00:42:38.000
It was only audio, and one rule that I heard and for those of you that are my longtime listeners you heard this from another guest as well. You need to be consistent about posting Luke and I covered that earlier.

00:42:38.000 –> 00:42:58.000
But the other thing that you do have to be paying attention to as don’t expect to be a success until after about two years of publishing your plot your podcast, because at that point is when people are going to really start connecting with you, and really

00:42:58.000 –> 00:43:15.000
following you to a point where the podcast can then start being monetized and have more opportunity. In the beginning, though, the whole idea like Luke was saying is all about networking, all about those relationships.

00:43:15.000 –> 00:43:18.000
Finding the key people of influence.

00:43:18.000 –> 00:43:20.000
Kevin Harrington.

00:43:20.000 –> 00:43:35.000
The original Kevin from shark tank was one of the authors of keep people of influence with Mike dent, and oh god I’m blanking on the other one.

00:43:35.000 –> 00:43:42.000
But the people of influence is really important when you think about what it is that you’re trying to do.

00:43:42.000 –> 00:43:48.000
Right. the whole idea of podcasting or networking is to find those people Luke mentioned 200 people.

00:43:48.000 –> 00:44:00.000
Right. You can find 200 people through the person that you’re meeting with. If you can do that. succinctly and podcasting is one of the other tools you can use to do that.

00:44:00.000 –> 00:44:11.000
it’s going to ultimately be that much more beneficial for you in terms of where you’re going. So Luke, I want to thank you so much for being my guest on today’s program.

00:44:11.000 –> 00:44:32.000
It was definitely a lot of value.

And until next time, this has been another episode of “MOJO: The Meaning of Life & Business,” here’s to your success!